Fayder: The fan and athlete platform tackling sport’s funding problem Sport Business Vwaire Obukohwo dreams of rowing for Team GB at the LA 2028 Olympics, although her more immediate concern is how she will afford her weekly food shop. Like many elite athletes, the 23-year-old from south-west London receives some central funding to pursue the ambition of representing her country on the biggest stage. But funding has [...]
Brits back Team GB funding hike, but split over taxpayer involvement Sport Business More than half of Britons think Team GB athletes should be given more funding but are split over whether that injection should come from the taxpayer, new research out today shows. Exclusive polling by Ipsos for Morning Wire reveals backing for athletes such as Keely Hodgkinson to receive more than the average £22,500 payment, but [...]
Billionaire Sir Leonard Blavatnik injects £630m to prop up Netflix-rival DAZN as losses mount Media Billionaire Sir Leonard Blavatnik has injected a further $827m (£630m) into streaming giant DAZN in a bid to become a major rival to Netflix. The businessman has now invested more than $6.7bn (£5.3bn) in the London-based sports streaming service, according to newly-filed accounts with Companies House. DAZN is owned by Access Industries, a New York-based [...]
Why doesn’t Saudi Arabia sponsor rugby when it invests everywhere else? December 7, 2024 If you were going to have a gander through the list of sports sponsorship deals related – directly or indirectly – to the Kingdom of Saudi Arabia, you’d be scrolling for a good while. Because research by Play the Game reports that there’s a total of 910 deals between Saudi Arabia or Saudi companies/individuals and [...]
What happens now that the Paris 2024 show is over? September 12, 2024 The Paris 2024 show’s over. What next? The small subset of Olympians in sports with lucrative circuits have already returned to action: US Open tennis, club and international football, golf’s Tour Championship, La Vuelta cycling and Diamond League athletics to the fore. The significance of the Games for these athletes will differ from sport to [...]