How can brands embrace the Games Wide Open ethos of Paris 2024? June 15, 2024 The Paris 2024 Olympics has chosen “Games Wide Open” as its slogan for the summer. Leo O’Mahony, Junior Strategist at firm Imagination, looks at how sports brands can embrace the ethos and how they must adapt to changing and evolving audiences. Sports brand messaging since the Nike boom in the 1980s has been about the [...]
US Open prize money 2024: How much can golfers earn at Pinehurst this week? June 15, 2024 The total pot has increased to $21.5m, up 7.5 per cent, but the winner’s share has rocketed by 20 per cent to $4.3m.
Football player unions hire Bosman lawyer to challenge Fifa over Club World Cup June 13, 2024 England’s PFA and their French counterparts are challenging Fifa’s decision to turn the Club World Cup into a 32-team quadrennial tournament.
Ed Warner: Are Manchester City on course to follow the Harlem Globetrotters? June 13, 2024 Our sport business columnist tackles Man City's challenge to the Premier League.
Premier League signs up Guinness to replace Budweiser in £40m deal June 12, 2024 Guinness saw off competition from Heineken to replace Budweiser.
Saudi royal enters Everton bidding war as part of Londoner-fronted £400m offer June 10, 2024 The Saudi royal is said to be backing a £400m offer fronted by London-based Vatche Manoukian.
French Open prize money 2024: How much is on offer at Roland Garros? June 8, 2024 A total of €53.5m (£45.6m) will be distributed at Roland Garros, a rise of 7.8 per cent on last year’s tournament.
Manchester City chief Khaldoon urges football regulators to be ‘more sensible’ June 5, 2024 It comes after it emerged that City have launched a legal challenge against the Premier League’s regulations.
Ultimate Championship: How new World Athletics event with record $10m pot will work June 3, 2024 The Ultimate Championship will pay its winners $150,000 (£118,000) each.
Nice one, son: MacIntyre to pay off parents’ mortgage after dad helps first PGA Tour win June 3, 2024 MacIntyre banked £1.33m for a victory aided by father, who he roped in to caddie at short notice.