Scotland set to host 2026 Commonwealth Games September 17, 2024 Scotland are set to step in and host the 2026 Commonwealth Games in Glasgow after a deal was struck this month. A scaled-down version of the Games, started initially as the Empire Games during the times of the British Empire, will return to Glasgow 12 years after the city last played hosts, according to BBC [...]
How much prize money will players earn at this year’s US Open? September 6, 2024 The 2024 US Open wraps up this weekend at Flushing Meadows and with it, the most lucrative fortnight for players in the history of tennis prize money. That’s because the American Grand Slam boosted its total prize fund to a record $75m (£57m) this year, to be shared by all players taking part. And the [...]
Which tennis Grand Slam makes the most money? August 31, 2024 As the US Open enters its decisive week, a look at how Grand Slams generate revenue – and which one makes the most money. Like many tennis Grand Slams, this year’s US Open will be box office in more ways than one. On the court, the last Grand Slam of the year has already thrown [...]
Iconic LeBron James jersey to be auctioned August 29, 2024 The high school basketball top worn by LeBron James in a now legendary photo shoot for Sports Illustrated is expected to fetch over $1m when it goes under the hammer in September. The sale, which comes shortly after an iconic Babe Ruth jersey was bought at auction for a record-breaking $24m (£18m), is the marquee [...]
Matchroom gets the Drive to Survive treatment in Netflix series August 21, 2024 Barry Hearn, Eddie Hearn and the Matchroom sports promotions empire are to feature in a new Netflix documentary series from the makers of Drive To Survive. The fly-on-the-wall show has a working title of Matchroom: The Greatest Showmen and is being produced by Box to Box, whose success has made them the go-to sports docs [...]
Investment case for British Olympic and Paralympic sport is stronger than ever August 21, 2024 UK Sport CEO Sally Munday explains why funding has never been more important for continuing the success of British athletes at the Olympic and Paralympic Games. As the dust settles on the Olympic Games, I reflect proudly on what our British athletes achieved and how their performances touched the nation. And while there is sadness [...]
Legal League: Why have top lawyers fallen in love with sports? August 15, 2024 Big players are coming into sports fields recently, and no, I'm not talking about athletics, but big-ticketed lawyers who have fallen in love with the sports industry
How Samsung, Pampers and NBC struck gold at Paris 2024 Olympics August 14, 2024 The Paris 2024 Olympics marked a cultural shift in how brands connect with global audiences, with the games being dubbed the “TikTok Olympics” due to many sponsors’ digital-first approach. As the International Olympic Committee (IOC) acknowledges an ageing fanbase—the average age has risen by approximately 10 years in just a decade—the need to captivate younger [...]
Growing participation is fuelling golf, but it must stay affordable August 14, 2024 There is no doubt that golf is big business but is it in danger of making the age old elitist mistakes of the past which alienate the masses? Globally it’s estimated that the golf market is worth in excess of $90bn (£70.5bn), a figure that is expected to rise to $104bn (£80.5bn) by 2028, exhibiting [...]
Work from home culture may damage the future of sport branding August 13, 2024 Has the phenomenon of working from home damaged the way sports brands can reach their audiences? Joe Langsworthy investigates. Sport in 2024 has never been more accessible. Yet watching our favourite pastimes live in stadiums, arenas and other venues remains out of reach to millions. Recently, Sir Lewis Hamilton condemned the rising prices of tickets [...]