Squash players turn to social media to cash in on LA Olympic Games opportunities Sport Business British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told Morning Wire that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
Exclusive: Squash Tour Finals set to move to LA ahead of Olympic Games debut Sport Business Los Angeles is in line to host the Squash Tour Finals next year as the sport looks to lay foundations ahead of the next Olympic Games, Morning Wire has learned. Squash is one of five sports added to the Olympic programme for the LA 2028 Games, and will take place on the Back to the [...]
Squash riding Olympic wave as stars return to London for Classic Sport The world’s best players are at Alexandra Palace this week as it stages the annual London Squash Classic. A packed house at the historic venue has been watching the sport’s leading names battle it out as squash is enjoying unprecedented momentum ahead of a long-awaited Olympic debut at the LA 2028 Games. London’s Georgina Kennedy, [...]
Squash, hockey and diving hit out after Commonwealth Games decision October 22, 2024 Squash, hockey and diving chiefs have blasted the decision to exclude them from the 2026 Commonwealth Games in Glasgow – but include bowls. Rugby sevens, triathlon, shooting, badminton and cricket have also been cut for the slimmed-down programme, which is being organised on a tight budget and at short notice after the Australian state of Victoria [...]
Meet Georgina Kennedy: British squash No1, Harvard graduate and former athletics prodigy eyeing London Classic March 26, 2024 The Londoner on anxiety attacks in athletics and finding her home in squash.