Did this World Cup have too much of Sir David Beckham? Sport Business Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]
AB InBev: Corona brewer’s losses near £200m despite major improvement Business The UK arm of AB InBev, the brewing giant behind the likes of Budweiser, Stella Artois and Corona, has now lost almost £200m since it last made a pre-tax profit after continuing in the red in 2024, it has been revealed. The London-headquartered division has reported a pre-tax loss of £20.9m for its latest financial [...]
Super Bowl LIX: The adverts that cost $7m for 30 seconds Sport Business Steve Howell of sports marketing agency Dark Horses takes us through this year’s Super Bowl LIX ads, featuring Beckham, Keoghan and Meg Ryan It’s a strange time for brands wishing to advertise. Technology designed to help consumers avoid commercials has never been more pervasive, whatever medium you choose. There are adblocker apps, browser extensions, unsubscribing [...]
Ab Inbev: Budweiser, Stella Artois and Corona producer continues to make huge loss despite price rises September 30, 2024 The UK arm of Ab Inbev, which brews Budweiser, Stella Artois and Corona, continued to make a substantial loss during its latest financial year despite raising its prices. The London-headquartered division not made a pre-tax profit since the £40.9m it reported in 2020. Since then the business has lost £6.4m in 2021, £89.5m in 2022 [...]