How Swatch and Audemars Piguet pulled off the ultimate high-low watch collab Life&Style Audemars Piguet and Swatch have teamed up to create a plastic pocket watch that riffs on the Royal Oak, turning an untouchable status symbol into something playful, divisive and irresistibly collectible. Sam Kessler asks: ‘What’s going on?’ On 16 May every Swatch Store in London closed for the day as hundreds of people queued outside, [...]
Strong luxury watch sales amid Trump tariffs reassure investors – for now Retail Steady demand for luxury watches in the face of Trump’s tariffs has reassured investors this summer, but analysts have warned that it might not last if prices rise. On Wednesday morning, Watches of Switzerland Group told markets that demand for timepieces has been “consistently strong” over summer, sending its share price up eight per cent. [...]
Swatch moves London headquarters to new Canary Wharf office space Property Swatch has signed a five-year lease for 9,500 sq ft of office space in a multi-purpose office building in Canary Wharf. The watches and jewellery manufacturer will move its London headquarters from Dockside Road to Docklands site Sierra Quebec Bravo (SQB). Swatch did not respond to a request for comment and did not disclose the [...]
Swatch: Rachel Reeves’ tax hikes could see profit fall further July 16, 2025 Swiss watch brand Swatch has warned its UK profit could continue to shrink as a result of Chancellor Rachel Reeves’ tax hikes. The business has said the increase in employer’s National Insurance contributions – which were announced in October 2024 and came into effect in April this year – will increase operational costs. Swatch added [...]
Swiss watch exports plummet after tariff uncertainty hits sales June 19, 2025 Swiss watch exports fell significantly in May after anticipation of steep tariffs caused a downturn in the US market. Exports fell 9.5 versus May, according to new figures from the Federation of the Swiss Watch Industry (FH), reversing a recovery in sales that has been brewing since the start of the year. The market for [...]
Profit slashed in half at Swiss watch brand Swatch September 6, 2024 Profit at Swiss watch brand Swatch was cut by more than half during its latest financial year despite its sales increasing further past the £200m mark. The London-headquartered division has reported a pre-tax profit of £11.1m for 2023, down from the £23.6m it posted for 2022. According to newly-filed accounts with Companies House, Swatch has [...]