Triathlon on the march: Why investors are piling into niche sport Sport Business Anyone keeping a keen eye on the flow of private money into sports can’t fail to have noticed that, in among the multi-billion-pound football club acquisitions, white-ball cricket investments and putative new rugby competitions, triathlon has become a hot ticket. Ironman, the sport’s biggest brand, last week trumpeted what it believes is the single most [...]
Peaty stars for Team Gordon Ramsay at London T100 Triathlon Sport Business British Olympic swimmer Adam Peaty starred for future father-in-law Gordon Ramsay’s team at the London T100 Triathlon. The three-time gold medal winner finished his Olympic distance triathlon in a time of 2:34:37, nearly 10 minutes quicker than the next best Team Ramsay competitor. The Michelin star chef did not compete on doctor’s advice. “That was [...]
Kate Waugh eyes home success at London T100 Triathlon Sport Kate Waugh is the great-granddaughter of an All Black and daughter of a record-breaking hurdler, so perhaps it should be no surprise that she is blazing her own trail in triathlon. The 26-year-old from Gateshead is a former world champion at age-group level and now challenging for the senior equivalent on the T100 Triathlon World [...]
Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions July 28, 2025 Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]
Meet the Populous teams with designs on Morning Wire Triathlon Team Challenge July 21, 2025 They’re the brains behind the backdrops to some of sport’s greatest moments and now the staff of leading stadium architects Populous are plotting their own athletic glory in the Morning Wire Triathlon Team Challenge at the London T100. Two teams from the world-renowned practice behind Wembley, Tottenham Hotspur Stadium and the Emirates – one from [...]
Exclusive: T100 triathlon Olympic proposal to be discussed July 11, 2025 The possibility of the T100 Tour’s 100km triathlon format being added to future Olympic programmes will be publicly discussed by the sport’s chiefs for the first time today. Currently, Olympic Games only feature triathlons that take place over around half that distance but there are hopes in the swim-bike-run world that long-distance races could be [...]
Sam Renouf: From athlete to CEO and Morning Wire Triathlon Team Challenge June 12, 2025 The CEO of the Professional Triathletes Organisation (PTO), Sam Renouf, on his journey from athlete to founder and launching the Morning Wire Triathlon Team Challenge. Sam Renouf knows exactly when he realised he had to give up on his dream of becoming an Olympic champion. A rising star in the British triathlon set-up, the 21-year-old [...]
Jonny Brownlee on mixing business with pleasure in Supertri June 5, 2025 Jonny Brownlee credits Supertri with saving his career and now the Olympic gold medallist is hoping the super-sprint triathlon series can ensure he still has one after hanging up his tri suit. The 35-year-old and brother Alistair own and manage a team – Brownlee Racing, featuring leading Brits including Alex Yee, Beth Potter and Jess [...]
T1 Indoor Triathlon World Cup: The endurance race done in 10 minutes March 22, 2025 You’ve heard about the four-minute mile, but what about the 10-minute triathlon? That’s the order of the day tonight in Lievin, northern France, where the first T1 Indoor Triathlon World Cup is due to take place. The short-course event consists of a 200m swim, 2.8km cycle and 1km run and, uniquely, all takes place in [...]
PTO: Niche fund Cordillera pours £8m into triathlon March 18, 2025 The Warner Bros Discovery-backed Professional Triathletes’ Organisation (PTO), which runs the elite T100 Triathlon World Tour, has attracted a $10m (£7.7m) injection from niche US fund Cordillera Investment Partners. San Francisco-based Cordillera has $1.6bn (£1.2bn) under management and specialises in “non-correlated assets” such as whiskey, boat marinas and carbon credits. It joins broadcaster Warner Bros [...]