Not enough bums in Brum: Why so many empty seats at European Athletics Championships? Sport Business Britain loves sport yet ticket sales for the European Athletics Championships in Birmingham have been slow. Ed Warner wonders why. British sport has a capacity problem or a bandwidth one, depending on which way you want to look at it. Too many seats in too many venues with too few bums to fill them. Or [...]
Ed Warner: Sport owners mustn’t forget the loyal and local in rush to go global Sport Business In the frenzied rush to create global franchises and events, the sport business risks forgetting local and loyal fans at their peril, says Ed Warner. Storm Darragh dashed many sporting dreams last weekend, including those of the Australian 15-year-old who spent all his savings on a solo trip from Down Under only for the last [...]