Wimbledon hikes prize money but refuses to bow to tennis stars’ demands June 11, 2026 Wimbledon chiefs have announced a bumper increase in prize money for this year’s championships – but rejected calls from top tennis players for a percentage of revenue. The prize total pot for Wimbledon, which starts later this month, has been boosted by 20 per cent year-on-year to a record £64.2m. It follows pressure from the [...]
Game, Set, Match: How brands can serve up lasting value at Queen’s June 10, 2026 Queen’s is here and the tennis is back. Thom Newton looks at how brands get value out of the grass tennis tournament. Sports fans are relishing a summer that includes a World Cup, alongside the major fixtures of tennis, cricket and athletics. With sport comes the inevitable opportunities for brand sponsorships. However, visibility at events [...]
Saudi Arabia’s PIF sign Queen’s deal despite wider sporting retreat June 8, 2026 Saudi Arabia’s Public Investment Fund has announced a new partnership with the HSBC Championships despite a wider retreat from sport. The agreement, described by the Lawn Tennis Association as a multi-year deal, will see the sovereign wealth giant, a partner of both the ATP and WTA Tours, link up with the London tournament. It follows [...]
Londonmaxxing: Queen’s start of top tennis year for capital June 2, 2026 The capital is going through a period of Londonmaxxing, where the much-loathed Gen Z social media tribe is, surprisingly, bigging up London amid online hatred for the city. They’re strutting with their coffees, diving into thousands of years of history and realising that London really is at the centre of much of the sporting universe. [...]
Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise June 1, 2026 French Open star Elina Svitolina and the chief executive of the ATP Tour Eno Polo are part of a £450,000 fund raise for a French performance start-up, Morning Wire can reveal. TIVA’s pre-seed will help to develop a series of marginal gains products aimed at skin contact between hands and tennis racket grips. APEX, a [...]
Arsenal in talks with architects Populous over Emirates expansion May 13, 2026 Arsenal are in talks with Populous, the architects behind the original Emirates Stadium design, as they weigh up how best to expand their 60,000-seater home. Sources familiar with the process insist that all options remain on the table, from major works that would likely require a temporary a move away from the Emirates, to smaller [...]
Wimbledon to serve strawberry flavoured fried chicken May 8, 2026 Strawberries and cream have been synonymous with the Wimbledon tennis Championships ever since the very first tournament in 1877, when the fruit was served to around 200 spectactors. These days some two million strawberries are served across the 14 days of the Championships, equating to almost 40 tonnes of the fruit. The All England Lawn [...]
Surj reiterates sports commitments following PIF’s partial retreat May 7, 2026 Surj Sports Investment has reiterated its commitment to its stakes in ATP tennis, T100 triathlon and broadcaster Dazn in the wake of cuts to some Saudi-backed events. LIV Golf has been rocked by the withdrawal of further financial support from the Public Investment Fund, while Saudi Arabia has also axed snooker and flag football competitions. [...]
Is Mercedes-Benz’s $500m WTA Tour partnership value for money? May 7, 2026 With the deal between Mercedes-Benz and the WTA Tour well underway, Matt Hardy heads to Madrid to see if its value for money. The supermarket meal deal, the cost of an upgrade to business class, the Category A versus Category B match ticket; value for money is one of capitalism’s greatest dilemmas. It is a [...]
Aryna Sabalenka raises Grand Slam boycott threat as pay row escalates May 5, 2026 Women’s world No1 Aryna Sabalenka has warned that top tennis players will boycott Grand Slams if their demands for more prize money and benefits continue to be resisted. Sabalenka was among a group of stars who criticised French Open chiefs at the weekend for failing to heed their calls, which have also been directed at [...]