Scotch whisky sales are falling, but what’s really behind the decline? Whisky Whisky Business, Morning Wire’s whisky supplement. The Scotch whisky sector and indeed the wider spirits market have faced a challenging six months, marked by a wave of negative headlines that have painted a bleak picture of the industry’s health. At the beginning of the year, data from restructuring firm BTG warned nearly one in five of [...]
How The Macallan mastered the long game Whisky This month’s issue of Whisky Business, Morning Wire’s monthly look at the world of whisky, takes a look at The Macallan and its unique ownership structure. The Macallan is one of the most iconic Scotch whisky brands, having carved out a niche for itself at the luxury end of the market. Bottles have consistently broken records at [...]