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The Overlap

  • UK social media ban blow to sports rights holders using TikTok and YouTube

    Sport Business

    The UK’s incoming social media ban for under-16s will be a blow to sports rights holders and wider marketing strategies, experts have warned. The government on Monday announced that there will be a ban on social media for those aged 16 and under from next year – covering the likes of X, TikTok, Twitch and [...]

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  • Sports industry braced for media rights dip, PwC report warns

    Sport Business

    Sport bosses have warned that media rights are set to fall in value and can no longer be relied upon to drive growth across the industry. PwC’s Global Sports Survey of more than 500 senior executives found that growth was expected in all streams in the next three to five years, except media rights. Even [...]

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  • Neville rivals Lineker media empire after The Overlap buys out YouTuber Goldbridge

    Sport Business

    Gary Neville is continuing to follow fellow former footballer Gary Lineker’s media empire-building after his network, The Overlap, acquired Manchester United YouTuber Mark Goldbridge’s fan channels. The deal, reported to be worth seven figures, sees ex-United and England defender turned pundit Neville join forces with Goldbridge, a 47-year-old former police officer who has become the [...]

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  • Global Group snaps up Gary Neville-founded The Overlap

    January 6, 2026

    Gary Neville-founded media business The Overlap has been sold to Global in a deal that will see the radio juggernaut complete a majority acquisition. The Overlap, founded in 2021 and home to video series Stick to Football, will now be merged into the Global portfolio with the aim of growing a “network of video-led media [...]

  • Joe Root piles pressure on cricket chiefs over Hundred format

    September 10, 2025

    Joe Root has piled pressure on the England and Wales Cricket Board and the new Hundred owners to keep the competition’s format. While ECB bigwig Richard Thompson said the competition would remain 100 balls per innings, fewer than the 120 seen in Twenty20 competitions, the new franchise investors have been mulling a change to the [...]

  • Gary Neville’s The Overlap and Mark Goldbridge win Bundesliga TV rights

    August 20, 2025

    British Premier League YouTube character Mark Goldbridge and Gary Neville’s The Overlap will broadcast Bundesliga matches after the German top flight confirmed its rights structure. The personality, whose real name is Brent Di Cesare, has specialised in Manchester United hot takes for a number of years, often going viral for reactions to capitulations at Old [...]

  • Maker of Gary Neville’s The Overlap surges into profit

    July 17, 2025

    Gary Neville’s production company has returned to profit after its main show, The Overlap, almost doubled in value, it has been revealed. Buzz 16 Productions has posted a pre-tax profit of £743,306 for the year to 30 June, 2024, new accounts filed with Companies House show. The turnaround comes after the company posted a pre-tax [...]

  • Bumble: If Test cricket is dead, then why are the grounds full in the UK?

    June 27, 2025

    David ‘Bumble’ Lloyd has hit out at those saying Test cricket is dying, pointing to the packed crowds UK stadiums enjoy week in, week out. It comes after England’s sensational victory over India at Headingley last week, and a full Lord’s for the World Test Championship fixture between Australia and South Africa. Limited tickets for [...]

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