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Trademark

  • Exclusive: Wimbledon chiefs ready to defend brand amid Saudi tennis complex similarities

    Sport Business

    Wimbledon chiefs stand ready to defend its distinctive green and purple branding after plans emerged for a Saudi tennis mega-complex with a similar colourway. Renders for a National Tennis Centre in Saudi Arabia’s Qiddiya giga-project were released in June, showing a central court draped in foliage and 29 other courts decked out in a purple [...]

    A person cleaning the Wimbledon Championships logo, featuring crossed tennis rackets and a ball.
  • Patagonia faces PR backlash over trademark lawsuit with drag queen

    Legal

    Patagonia is in hot water over its legal action against a drag queen, but as lawyers suggest, businesses face a double-edged sword when it comes to protecting their trademarks. A drag queen artist and environmentalist, Wyn Wiley, was sued by the US outdoor retailer Patagonia, which alleged the performer violated its trademark by going professionally [...]

    Scenic view of Patagonias rugged landscape with majestic mountains, lush valleys, and clear blue skies, highlighting natur...
  • Gen Z craze toy maker Jellycat launches legal action against Next and Hamleys

    Legal

    Jellycat, the British soft toy company that took Gen-Z by storm, has filed several legal actions in the London High Court over trademark allegations. Lawyers at Stephenson Harwood filed three separate lawsuits last week against retail giants over passing off and trademark allegations, as seen by Morning Wire. The firm, founded by Thomas Gatacre in [...]

    JellyCat plush toys showcased in a vibrant retail display, highlighting their variety and appeal in the general merchandis...
  • Cole Palmer: Why Chelsea and England star trademarked ‘Cold Palmer’ celebration

    March 27, 2026

    With Cole Palmer set for the Fifa World Cup this summer, why did he choose to trademark his Cold Palmer celebration? Morning Wire asked the team behind the move. “Intellectual property: intangible property that is the result of creativity, such as patents, copyright or other,” the Oxford Dictionary says. It’s something we’d expect to be [...]

  • Law firms, legal tech, and the branding battle royale

    January 29, 2026

    It seems like every week brings a new AI player on the scene, but now there’s a trend of legal spats over what exactly to call them. AI-focused businesses have been popping up everywhere as demand for the tech surges. According to LawtechUK’s data, the number of UK-founded lawtech companies on its tracker climbed from [...]

  • Court rejects Getty Images’ core claim in historic case against AI image generator

    November 4, 2025

    The High Court dismissed Getty Images’ core intellectual property claims against an AI image generator, but also granted it limited historic success in a landmark UK lawsuit. US giant Getty Images sued UK-based AI image generator Stability AI, alleging it unlawfully copied and processed millions of copyrighted images to train its image generation technology. The [...]

  • Ladbrokes and Coral owner files copyright claim against matched betting rival firms

    October 3, 2025

    Entain, the owner of Ladbrokes and Coral, has filed an intellectual property lawsuit against two of the largest matched betting companies, OddsMonkey and Outplayed. The claim, filed with the English High Court by law firm Wiggin, alleges unauthorised use of its brand logos and copyrighted materials, with Entain describing the matched betting business model as [...]

  • UK businesses risk losing European trademarks by year-end

    July 29, 2025

    UK businesses may have their European trademark registrations revoked after 31 December if they cannot demonstrate that they are using them within the EU

  • Aldi denied permission to appeal Thatchers court ruling

    June 12, 2025

    Aldi has been denied permission to appeal against a court ruling that it infringed on the British cider brand Thatchers’ trademark with its cloudy lemon cider product. The Court of Appeal found against the discount supermarket giant in January after the family-owned cider maker launched a legal battle in 2022. Thatchers claimed that the supermarket [...]

  • Umbro owner at Supreme Court over football boot logo row

    March 17, 2025

    Umbro's owner is at court seeking to fight off an appeal over a ruling in its favour over the similarity between its logo and an online footwear brand

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