Buses, shoes and air ambulances: The F1 tech influencing everyday life Sport Business F1 may have been away from our screens for over a month, but its technology has been all around us. Matt Hardy digs deeper. Ever sat on the famously busy – and traffic heavy – 149 bus route from London Bridge to Edmonton Green, the one that weaves its way through the City before heading [...]
Claire Williams on missing out on $2bn, state of F1 and MP ambitions Sport Business Six years ago, in August of 2020, Claire Williams sold her eponymous Formula 1 racing team – founded by her father in 1977 – for around $150m to US investment group Dorilton Capital. The deal cleared the team’s debts amid financial difficulties and the Covid-19 pandemic, and ensured the team would race on – keeping [...]
‘Mario Kart’ Formula 1 cars need more time, says Williams Sport Business Former Williams Racing boss Claire Williams believes Formula 1 should give drivers more time to adjust to new rules, but concedes that the sport’s chiefs often struggle to sit back and do nothing criticism. The most radical overhaul to regulations in F1 history ahead of this season has caused more overtaking during the opening two [...]
F1: Williams Racing go luxury with Carl Friedrik collection April 17, 2025 Formula 1 team Williams Racing have unveiled their highly anticipated collection with British premium travel goods firm Carl Friedrik. The collection has been launched online ahead of this weekend’s Formula 1 grand prix in Saudi Arabia. The three-piece collection – a hard shell cabin suitcase, backpack and luggage tag – is indicative of the shift [...]
Williams and Duracell extend Formula 1 partnership November 19, 2024 Long-standing Formula 1 team Williams Racing have extended their partnership with Duracell. The multi-year extension sees Duracell, who initially joined the team in 2022, take their partnership beyond this season to ensure it dons the famous blue car which will next year be driven by Alex Albon and Carlos Sainz. Duracell has been credited with [...]
Williams boss James Vowles: ‘Off-track drama in Formula 1? It’s the bit I enjoy’ July 4, 2024 Morning Wire visits Williams Racing HQ ahead of this weekend's British Grand Prix.
HP, Visa, Aramco: Who are the main sponsors of each F1 team? April 27, 2024 The names of F1 teams are getting more and more difficult to remember given the endless number of sponsorship deals within the sport. Here Morning Wire has broken down who partners with who, and what that has done to each of the team’s names. BWT Alpine F1 Team BWT is an Austrian manufacturing company. It [...]