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Women's football

  • Regional stadiums: the infrastructure solution for WSL and women’s football?

    January 18, 2026

    Women’s football is one of the fastest growing sports and investment opportunities in the UK right now – think Michelle Kang’s cash injection at London City Lionesses or Alexis Ohanian’s £20m investment in Chelsea Women.  In the 2023/24 season Deloitte reported that the 12 Women’s Super League (WSL) football clubs generated an aggregate revenue of £65m [...]

  • UK ready to mirror US with female athletes becoming investors

    January 17, 2026

    For three consecutive years, not a single female athlete has appeared among the world’s 100 highest-paid athletes. The bar keeps rising. In 2025, the threshold jumped to $53.6m, up 19 per cent year on year. Coco Gauff, the highest-earning female athlete in the world, made $34.4m and still fell nearly $20m short. Meanwhile the global [...]

  • London City Lionesses score deal as Mastercard doubles down on Kang

    December 5, 2025

    Mastercard has expanded its partnership with Michele Kang’s stable of women’s football clubs by becoming a sponsor of London City Lionesses.  The company has become official payments partner as part of a wider deal with the club that will see it offer cardholders and supporters “Priceless” matchday experiences, including meeting players and mascot opportunities. Mastercard [...]

  • ‘Next-level unprofessional’ cup draw adds to club concerns over WSL

    November 26, 2025

    Women’s Super League chiefs are facing widespread discontent over their handling of the professional game following a shambolic League Cup draw live-streamed on TikTok.  It is understood that at least four clubs were unhappy with the draw, which was performed by influencer GK Barry and described to Morning Wire by one witness as “next-level unprofessional”. [...]

  • Earps fiasco at least sparks much needed debate on culture of women’s sport

    November 6, 2025

    Mary Earps has hit the headlines this week, and provoked a conversation about culture in women’s football “Things have escalated really quickly today, women pitted against each other. It’s gut-wrenching to be portrayed as someone you’re not. I know that the negative is what gets clicks, but it’s sad that’s the only thing being discussed.” [...]

  • Apple kits out WSL teams with latest MacBooks, iPads and iPhones

    October 16, 2025

    Apple is giving Women’s Super League clubs a range of its latest MacBooks, iPads and iPhones worth thousands of pounds as part of a new partnership with the competition. Coaches and other performance staff will be able to use the MacBook Pros and iPads to perform and share video analysis of matches and training sessions.  [...]

  • Reddit’s Alexis Ohanian says Chelsea Women could be worth $1bn

    September 12, 2025

    Reddit co-founder and Chelsea Women investor Alexis Ohanian has said interest from the United States could turn the London club into a billion-dollar business. Ohanian, who is married to tennis legend Serena Williams, purchased a stake in Chelsea Women in May, believed to be around 10 per cent at a £20m valuation. The investment valued [...]

  • London City Lionesses spend world record £1.4m on Grace Geyoro

    September 5, 2025

    London City Lionesses have made a huge statement of intent on the eve of their Women’s Super League debut by signing France star Grace Geyoro for a new world record fee of £1.43m. The Bromley-based club, who are bankrolled by billionaire women’s football investor Michele Kang, have overhauled their squad with 17 new signings since [...]

  • How Michele Kang put WSL newcomers London City Lionesses on fast track

    September 4, 2025

    If anyone needed any reminder, one incident this summer illustrated the depth of owner Michele Kang’s dedication to turning London City Lionesses from Women’s Super League anomalies into a European force. It was while the club were in the Netherlands last month for a pre-season training camp, during which they played local side FC Twente [...]

  • Exclusive: Just third of Brits think women’s football good value

    August 21, 2025

    Only a third of Brits think women’s football is value for money, exclusive data shared with Morning Wire reveals ahead of next month’s WSL return. The surprising statistic comes as the English top flight looks for an attendance bounce after the Lionesses won a second consecutive Euros title. Ipsos data shows that only 35 per [...]

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