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world cup 2026

  • Politics and football have more in common than you think

    June 18, 2026

    If politics is showbiz for ugly people, it might also be seen as sport for the unathletic. It often carries the same partisanship, the obsession with obscure statistics, and the familiar pattern of renewed hope, only to be dampened by reality, says John Oxley By the time you read things, two things will have happened [...]

  • Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

    June 17, 2026

    Ads during hydration breaks at the Fifa World Cup final could cost more than a Super Bowl commercial, according to one of the world’s biggest advertising groups. This year’s World Cup in North America and Mexico has introduced a drinks break during each half of football, effectively cutting the game into quarters, like many US [...]

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