Surj reiterates sports commitments following PIF’s partial retreat Sport Business Surj Sports Investment has reiterated its commitment to its stakes in ATP tennis, T100 triathlon and broadcaster Dazn in the wake of cuts to some Saudi-backed events. LIV Golf has been rocked by the withdrawal of further financial support from the Public Investment Fund, while Saudi Arabia has also axed snooker and flag football competitions. [...]
World Triathlon: London will host biggest event on revamped elite tour Sport Business World Triathlon will tap into Britain’s pedigree and elite triathletes like Alex Yee and Beth Potter to make London the home of the biggest event on the remodelled global circuit. From next year, the sport’s governing body is combining its programme with the private T100 Tour to form a new Triathlon World Tour comprising 50km [...]
Alex Yee: Why Britain’s fastest marathon runner is sticking with triathlon Sport Business Alex Yee insists he will keep following his heart and return to his first love, triathlon, despite the financial possibilities opened up by his breakthrough marathon performance last month. The two-time Olympic champion in swim-bike-run clocked 2:06:38 in Valencia in December, the second fastest 26.2-mile time by a Briton, behind only Sir Mo Farah. Yee [...]
World Triathlon targets T100 Olympic event as soon as Brisbane 2032 December 22, 2025 World Triathlon president Antonio Arimany on its alliance with the PTO, Olympic expansion ambitions and returning to London in 2026. After a few years of flux characterised by challenger leagues and competitions sprouting up at a dizzying pace, it feels like consolidation is in the air in the sports industry. Golf awaits the consummation of [...]
Surj leads £30m investment in T100 to bolster Saudi Olympic ambitions July 28, 2025 Saudi Arabia’s Surj Sports Investment has backed T100 to be the “growth engine” for triathlon after leading a £30m funding round in its parent organisation, the PTO. Surj, an arm of the Public Investment Fund (PIF) with stakes in Dazn, the Professional Fighters League and Kings League, was the biggest backer of the PTO in [...]
Sam Renouf: From athlete to CEO and Morning Wire Triathlon Team Challenge June 12, 2025 The CEO of the Professional Triathletes Organisation (PTO), Sam Renouf, on his journey from athlete to founder and launching the Morning Wire Triathlon Team Challenge. Sam Renouf knows exactly when he realised he had to give up on his dream of becoming an Olympic champion. A rising star in the British triathlon set-up, the 21-year-old [...]