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WSL

  • Reddit’s Alexis Ohanian says Chelsea Women could be worth $1bn

    September 12, 2025

    Reddit co-founder and Chelsea Women investor Alexis Ohanian has said interest from the United States could turn the London club into a billion-dollar business. Ohanian, who is married to tennis legend Serena Williams, purchased a stake in Chelsea Women in May, believed to be around 10 per cent at a £20m valuation. The investment valued [...]

  • Ex-FA chief Alex Horne: Club game, regulator and football finance

    September 7, 2025

    Since September began the world of football has continued to offer talking point after talking point.  The Premier League transfer window closed to bring the curtain down on a summer splurge which topped £3bn for the first time; the Independent Football Regulator published its first piece of official policy ahead of its November detachment from [...]

  • Exclusive: Just third of Brits think women’s football good value

    August 21, 2025

    Only a third of Brits think women’s football is value for money, exclusive data shared with Morning Wire reveals ahead of next month’s WSL return. The surprising statistic comes as the English top flight looks for an attendance bounce after the Lionesses won a second consecutive Euros title. Ipsos data shows that only 35 per [...]

  • Dynamic ticket pricing will not be used at Home Nations Euros in 2028

    August 20, 2025

    Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]

  • Arsenal, Chelsea and Liverpool to lift ban on drinking alcohol in stands

    July 24, 2025

    Football fans will be able to drink alcohol in the stands during Women’s Super League games at Arsenal, Chelsea, Liverpool, Manchester City and Manchester United next season. They are among 14 clubs from the top two divisions of English women’s football who have signed up to the second phase of a trial, following a successful [...]

  • Women’s Euro 2025: WSL and Barcelona lead way for player provision

    July 4, 2025

    The Women’s Super League’s status as the leading domestic competition has been underlined by a squad analysis of all players at the current Women’s Euro 2025. While some European clubs are arguably bigger in terms of historical success and star power, as a whole the English top flight has by far the biggest array of [...]

  • Women’s sport needs to convert online fandom into ticket sales

    July 3, 2025

    With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]

  • London City Lionesses score Nike kit deal following promotion to WSL

    July 1, 2025

    London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time.  The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]

  • WSL to expand to 14 teams from 2026-27 season

    June 16, 2025

    The Women’s Super League will expand to 14 teams from the 2026-27 season, it was announced on Monday. The top flight of English women’s football will grow in size after the coming season, with two teams promoted from the second division into the Women’s Super League and the third-place team facing the WSL’s bottom side [...]

  • Reddit founder Ohanian ‘honoured’ to invest £20m in WSL side Chelsea

    May 15, 2025

    Reddit founder and husband of Sarina Williams Alexis Ohanian says he’s honoured to become an investor in Chelsea Women. The American has invested £20m in the Women’s Super League champions in return for a 10 per cent stake in the London club, valuing them at £200m. Ohanian, estimated to be worth $150m, will be at [...]

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