Skip to content
Friday 7 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 13 November 2025 8:03 am

Persimmon makes progress despite Budget uncertainty

By: Amber Murray

Retail Reporter

Add as a preferred source on Google
Persimmon had a strong year in 2024.
Persimmon has seen sales rise nine per cent since July

London-listed housebuilder Persimmon has made steady progress this year, despite a variety of macroeconomic headwinds.

Forward sales have risen 15 per cent since July 1 to £2.79bn, with three-quarters of forward sales being private.

Just over four-fifths of Persimmon’s expected private house deliveries have already been exchanged or completed, it said.

“Progress has been achieved despite some softening in the market since the summer, with consumer confidence affected by ongoing uncertainties including the upcoming government budget,” the FTSE250 builder said.

Confidence has been particularly weak in the upper end of the market, which may be hit by a so-called ‘mansion tax’ at the end of November.

However, the wider market has also been affected by general uncertainty and a public drop in confidence as it becomes clear that Chancellor Rachel Reeves will likely have to resort to manifesto-breaking policies in her budget.

Resilience drives results

Persimmon’s land bank increased by three per cent to 83,800 plots as of September 30, while its sales rate rose to 0.76 net private sales per outlet per week.

The private average selling price in the forward order book was £295,150 in November, up from £291,514 in June, representing a 1.5 per cent increase from the position at the same point last year.

Oli Creasey, head of property research at Quilter Cheviot, said that Persimmon has been “making steady progress… despite headwinds”.

“Management… appears positive that the outlook for the business remains relatively strong, and performance compares well against peers such as Taylor Wimpey, who yesterday announced an 11 per cent fall in its sales rate.

“The difference in sales rates may be partly due to differing geographic biases…. but also reflects the management decisions made at Persimmon, such as the vertical integration of material supply”, and the recently announced “Rezide” shared equity product,” Creasey said.

Read more

Construction sector cuts jobs again as house building slumps

Rachel Reeves at construction site, inspecting housebuilding progress, highlighting Labours commitment to housing developm...

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Property
  • Business

People & Organisations

  • Autumn Budget 2025
  • Budget 2025
  • construction
  • housebuilding
  • PERSIMMON
  • Property market

Trending Articles

  • A tribute to wine legend Matthew Jukes by his friend Libby Brodie

  • The BBC shouldn’t push Londoners to accept antisocial phone behaviour 

  • El Nino heatwaves to ‘fuel inflation next year’

  • Government urged to refuse £1bn British Steel repayment to Chinese former owner 

  • No 10 backs ‘vertical drinking’ in Soho pubs

More from Morning Wire

  • Construction sector cuts jobs again as house building slumps

    Industrials
    Rachel Reeves at construction site, inspecting housebuilding progress, highlighting Labours commitment to housing developm...
  • Wizz Air profit wiped out by rising fuel prices

    Markets
    The CEO of Wizz Air received a huge bonus in 2024.
  • Foxtons hits out at Renters’ Rights Act as profit halves

    Property
    Foxtons is London's largest lettings agency brand
  • ‘I thought this would be drama-free’: Games Workshop pockets tariff reprieve

    Retail
    Games Workshop joined the FTSE 100 at the end of last year.
  • Britain set to miss net-zero car targets despite record electric vehicle sales

    Transport & Infrastructure
    Electric vehicle charging station with multiple charging ports and cars plugged in, promoting sustainable transportation s...
  • Housebuilder shares rally on Iran war peace hopes and help-to-buy revival

    Property
    Construction worker in high-visibility vest on a new house roof with red tiles, surrounded by scaffolding.
  • Tax bill and Middle East weigh on Heathrow despite record numbers

    Aviation
    Commercial airplane landing at Heathrow Airport, seen from behind, with a prominent Heathrow sign below.
  • London house prices fall again as property slowdown drags on

    Property
    Two people looking at real estate listings in an estate agents window, showcasing properties for sale.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook