Porsche upbeat about vehicles sales target
German luxury carmaker Porsche will hit its mid-term vehicles sales target earlier than planned, its sales chief told German industry newspaper Automobilwoche.
“We will not have to wait until 2008 to reach annual sales of 100,000 units,” Hans Riedel said in an interview to be published this morning.
In the fiscal year that ended in July, Porsche delivered 88,379 vehicles to customers, a rise of 15 per cent.
In the current year, Riedel aims to up sales in America, its most important market, towards the 40,000 unit level from 34,100 in fiscal 2004/05.
Sales of the coupe Cayman, which goes on sale on November 26, are expected to total 10,000 units in its first full year on the market, he said.
Riedel added that the target for the Panamera sports coupe would amount to 20,000 in its first year after launching in 2009. It is understood that Porsche may contract production of the Panamera to Volkswagen.
The Stuttgart-based car group is also considering a smaller SUV to take on the BMW X3.
At least one full-size design model exists at the company’s Weissach development centre and is being evaluated as an addition to the range.
The Porsche manager also said he soon wanted to increase the amount of sales in emerging markets to 10 per cent from a current 8 per cent.