Skip to content
Friday 28 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,792.54
-0.79%
DAX
26,367.24
0.00%
CAC 40
8,319.87
0.00%
STOXX 50
6,424.73
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 16 June 2016 4:28 pm

Power 100 Women: KPMG macroeconomist Yael Selfin on career planning, her grandmother, and how to negotiate a payrise

By: Emma Haslett

Add as a preferred source on Google

As part of Morning Wire's ongoing Power 100 series, KPMG's head of macroeconomics talks about what drives her in business. 

​Are you doing what you always imagined you'd be doing?

I always wanted to be in the centre of what was happening and thought macroeconomics was that. I always wanted to do something I enjoyed.

Is it important to have goals?

I didn’t really plan my career. In hindsight it would have been much better to plan it. For example, if you want to be an economist, it’s good to get a broad range of experience – a little in the public sector and a little in the private sector.

Ultimately if you really want to succeed, do something you enjoy, otherwise it can be really tough. You need to be resilient because it’s not always going to be great.

Read more: Morning Wire Unregulated: How to be badass in business

Describe your professional inspiration

I was raised by my grandmother. She was a working woman, who created a children’s museum, was a biology teacher and studied psychology in Austria with Sigmund Freud. Her cousins were studying law when there were only five women at the university studying law before the Second World War.

So it was unthinkable that I wouldn’t go to university. I wasn’t consciously encouraged – it was always just something I was expected to do. I think that had more influence on me – actually seeing women working outside the home and enjoying what they were doing and having purpose in their work.

Why are there so few women at the top?

As an economist I’d define it as supply and demand. There is an issue with the supply. There are other options that women prefer and that could be a big factor.

What one thing should women be doing in the workplace to drive gender equality?

Men and women mentoring younger women who are driven and want to go far – even women who are not sure exactly what they want to do. I have had very good mentors who were both men and women. You should also definitely have more than one mentor.

What are your tips for negotiating a payrise?

Point out your achievement and your contribution. You should ask to be rewarded and recognised accordingly. There’s quite a lot of anecdotal evidence that says that women don’t “shout” as much as men and I think that’s probably true. Women need to boast more and shout more about their achievements and their contributions.

We tend to attribute our success to the help of others. Of course, you want the team recognised as well but women have a different way of acknowledging their success. Maybe HR and the like would need to recognise that they might need to look at things differently.

If you want something, you need to go for it. If you feel like you deserve something, you need to say it. If you want a promotion, you need to go and ask for it. You should not sit there and wait for people to give you things if you think you deserve them.

[custom id="156"]

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Personal Development

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • Capgemini MD: London must keep reinventing itself

    Opinion
    Rob Walker of Capgemini presenting on stage, with a digital screen showing +10.5 growth behind him.
  • Hiscox finance chief: London’s AI adoption is too slow

    Opinion
    Paul Cooper, a man in a navy suit, gestures during a business meeting at a conference table.
  • Ebru Koksal: ‘Women tend to ask difficult questions, and that’s not always liked’

    Sport Business
    A woman in a polka dot dress speaks into a microphone at a business event, a man in a suit beside her.
  • Government pushes Bank of England to innovate on payments and digital currencies

    Regulation
    Bank of England building on Threadneedle Street, London, showcasing its historic architecture and financial significance
  • Jonathan Reynolds’ industrial strategy is straight out of the 60s

    Opinion
    Labour's Jonathan Reynolds unveiled the industrial strategy in June.
  • Forecast rain sweet for Sugar and Kalpana

    Sport
    Jockey in pink helmet and green/white silks riding a brown racehorse at full gallop on a green track.
  • Dolly Parton: The rhinestone capitalist

    Opinion
    Dollywood gift shop with Dolly Parton t-shirt, books, mugs, and colorful floral display. A person browses merchandise.
  • Watch out, Burnham

    watches
    Man in The Passage apron slicing food in a commercial kitchen, with a food allergens chart visible.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook