Skip to content
Thursday 20 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,743.35
+0.14%
DAX
26,091.33
-0.14%
CAC 40
8,501.91
0.00%
STOXX 50
6,444.46
-0.37%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Friday 01 September 2023 11:58 am

Rishi Sunak hits his lowest ever rating as just 32 per cent of Britons think he makes a good PM

By: Jessica Frank-Keyes

Political Reporter

Add as a preferred source on Google
Prime Minister Rishi Sunak Visits Rochdale
Prime minister Rishi Sunak. (Photo by Phil Noble - Pool/Getty Images)

Rishi Sunak has scored his lowest ever rating for how much of the public think he would make the best Prime Minister, according to new polling.

The Conservative Party leader convinced just 32 per cent of the British population that he is the best choice for Prime Minister, pollsters at Savanta found, dropping two points on July.

Labour leader Sir Keir Starmer came out on top, with a 39 per cent score, consistent with the previous month. It marks his fourth lead in a row ahead of the Tory Prime Minister.

Chris Hopkins, political research director at Savanta, said Starmer’s increasing lead over Sunak “feels really significant”.

He said: “Four consecutive Starmer leads are beginning to tell the story of a Prime Minister who’s not been able to rescue his party following the controversial reigns of its predecessors. 

🚨NEW Westminster Voting Intention

📈17pt Labour lead

🌹Lab 46 (-1)
🌳Con 29 (+1)
🔶LD 10 (=)
➡️Reform 5 (+1)
🌍Green 4 (+1)
🎗️SNP 3 (=)
⬜️Other 3 (-2)

2,159 UK adults, 25-27 Aug

(chg 21-23 July) pic.twitter.com/J4jPJtemRe

— Savanta UK (@Savanta_UK) September 1, 2023

“There is no obvious remedy to Sunak’s ailing polling numbers that offers much hope for his party as we exit summer.”

While 29 per cent of the public said they didn’t know who would make the best leader – a one per cent increase. This chunk represents voters both politicians will be keen to win over.

On voting intention, the Labour Party stood at 46 per cent, a 17-point lead on the Conservatives. Labour were down one point on July while the Tories were up one.

And Starmer’s net favorability rating – a likeability score – was -1, a one point fall on July, while Sunak’s was far worse at -20, following a six point plummet on last month’s tracker.

Fellow cabinet ministers Chancellor Jeremy Hunt and home secretary Suella Braverman also saw their favorability rankings fall by seven and four points to -25 and -26 respectively.

Savanta’s polling surveyed 2,159 UK adults, between August 25 to 27.

Read more

Victory wasted: The cautionary tale of Keir Starmer

Keir Starmer exiting a building, dressed in a suit, amid media attention, reflecting leadership and political significance

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Politics

Related Topics

  • Conservative Party
  • Jeremy Hunt
  • Keir Starmer
  • Labour Party
  • Rishi Sunak
  • UK Government

Trending Articles

  • Jobless Banquet: Youth unemployment surge ‘sends Neets to KFC’

  • As it happened: FTSE 100 drops as oil prices rise after Trump makes Hormuz threat

  • US bond market jitters spark UK economy recession warning

  • Amanda Blanc has worked her magic at Aviva

  • City law firm sues prominent Emirati business family

More from Morning Wire

  • Victory wasted: The cautionary tale of Keir Starmer

    Opinion
    Keir Starmer exiting a building, dressed in a suit, amid media attention, reflecting leadership and political significance
  • Jonathan Reynolds’ industrial strategy is straight out of the 60s

    Opinion
    Labour's Jonathan Reynolds unveiled the industrial strategy in June.
  • Forget Burnham, what will Starmer do next?

    Opinion
    Keir Starmer announces resignation at press conference, standing behind podium with serious expression, addressing media
  • ‘Businesses are not cash machines’ – Badenoch calls on Burnham to rule out tax rises

    Politics
    Conservative Party leader Kemi Badenoch is preferred as Prime Minister to Keir Starmer. Photo: PA
  • Andy Burnham is on course to rack up the second highest debt interest bill on record

    Opinion
    UK National Debt Clock showing £3 trillion, with Big Ben and the Union Jack in the background.
  • ‘That’s reality’: Burnham will have to focus on international affairs, Starmer warns

    Politics
    Business conference attendees networking at a corporate event with banners and presentation screens in the background
  • Andy Burnham should show London he cares by funding this one transport project

    Opinion
    Andy Burnham, Mayor of Greater Manchester, standing outside 10 Downing Street in a suit and tie.
  • Starmer took sport freebies worth tens of thousands of pounds while PM

    Sport Business
    Getty Images logo on a digital screen, symbolizing media content and stock photography for news and business platforms
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook