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Tuesday 24 June 2025 9:25 am  |  Updated:  Tuesday 24 June 2025 5:58 pm

Saga shares jump after revealing banking tie-up with Natwest

By: Samuel Norman

Senior City Reporter

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Saga is set for a banking tie-up with Natwest.
Saga is set for a banking tie-up with Natwest.

Shares in over-50s group Saga rose on Tuesday after the firm revealed it was in “final negotiations” with FTSE 100 juggernaut Natwest for a banking partnership.

The London-listed company quickly climbed three per cent in early trading to 176.80p.

The firm posted the update ahead of their AGM on Tuesday, confirming it had “agreed heads of terms” with Natwest.

“This partnership would combine Natwest’s scale and banking capabilities with our customer insight and marketing strengths, and support our ambition to continue growing our Money business,” Saga said.

The collaboration would work alongside Natwest Boxed – a banking-as-a-service platform provided by the lender.

A Natwest Group spokesperson said: “We have a long-standing partnership with Saga and look forward to continuing to support its growth ambitions.

“The next stage of our partnership will serve to broaden and differentiate Saga Money’s product range to meet evolving customer needs, in partnership with Natwest Boxed. We will share more details in due course.”

Mike Hazell, Saga’s chief, said the group was “progressing well with medium-term plans” and the potential new partnership with Natwest was “another good example of this”.

Older generations left behind as branches shutter

In a trading update at the beginning of the year, Hazell laid out ambitions for the group to become the “largest and most-trusted brand for older people in the UK”.

Read more

Revealed: Natwest banked company used by MFS founder to ‘siphon off’ funds

Hand holding a NatWest debit card with a colorful design, blurred NatWest logo in the background.

A Natwest partnership follows the 20-year deal Saga struck with Belgian firm Ageas’ motor and home insurance division last year, as it seeks to widen its product range.

Joining forces with the lender marks the next step for Saga in scaling up its offering for older generations and expanding its product range.

Older generations have being particularly stung by the rapid shuttering of high street bank branches.

A report from the Financial Conduct Authority last month revealed seven per cent of account holders – 3.3 million – did not bank online, leaving them vulnerable to branch shutdowns.

But this figure jumped to 17 per cent among those aged 65 and over and surged to 46 per cent for those over 85.

Elsewhere, Saga posted a 14 per cent jump in booking revenues and 13 per cent in passenger numbers as high demand for holidays was maintained.

Full year holiday bookings were also ahead of the prior year, with booked revenue 14 per cent higher and passengers 13 per cent higher than the same point last year.

Ocean and River Cruise had another strong start to the year, with booked load factors for the first half ahead of the same point last year, at 95 per cent and 93 per cent respectively.

Read more

Natwest hikes targets again after jump in profit

NatWest sign on a dark pillar with vertical slats, set against a blurred background of a modern office building

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