Skip to content
Tuesday 11 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,862.50
-0.35%
DAX
26,323.88
0.00%
CAC 40
8,726.03
0.00%
STOXX 50
6,535.62
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Sponsored Ad Feature is produced by an advertiser with the specific intent to promote a product and is not produced by the Morning Wire team.
Wednesday 04 September 2024 2:33 pm  |  Updated:  Friday 06 September 2024 7:37 pm

Shared Ownership: achievable, affordable and for everyone

By:

Add as a preferred source on Google

Kevin Sims, Director of SO Resi, says: Shared Ownership: achievable, affordable and for everyone

Culturally, we have a strong affinity for homeownership.

Purchasing a home is seen as a natural ‘life milestone’ akin to marriage or starting a family. Worryingly, shocks to the property market and the economy in recent years have made it harder for future first time buyers to get onto the property ladder. In fact, new data reveals that first time buyers made up the lowest proportion of mortgage searches this year, equating to just 16% of all buyers seeking a mortgage.

But the tide is turning. Help is out there for struggling first time buyers who want to own their own home, but aren’t sure whether they can afford it. With more than a quarter of a million shared ownership homes already built in England, this scheme is a vital solution to the crisis of affordability that would-be homeowners are facing. 

Shared ownership allows buyers to purchase a percentage share of a new home, typically between 25%-75%, but sometimes as low as 10%. They would typically secure a mortgage on the part that they own, while paying a below-market-rate rent on the remaining percentage. This means that lower-income buyers who might struggle to borrow enough to secure an adequate mortgage can purchase a home that previously would have been out of reach.

In fact, new research reveals that the average household income for a shared ownership buyer is £32,200 – just below the average UK salary of £35,880. Shared ownership was created to help average earners at a time when salaries just cannot keep up with house prices.

For renters, low earners, and anyone struggling to save, buying a home with shared ownership doesn’t require a huge deposit. In fact, using shared ownership can also cut down the size of your deposit, as it only requires buyers to put down a deposit as low 5% of the share that they are buying. 

This means that for a property worth £300,000, in order to purchase a 25% share (worth £75,000) a buyer would only need to put down a 5% deposit of just £3,750. This figure is magnitudes smaller compared to purchasing a home outright.

There is a misconception that shared ownership is a scheme for Londoners and people living in cities. However, this could not be further from the truth. People everywhere struggle to afford their own home, and the spread of shared ownership homes reflects this growing need – in fact, 77% of all new shared ownership homes are built outside of London. Furthermore, data from Homes England indicates that nearly three quarters of these shared ownership homes are houses or bungalows – though of course there are plenty of apartments available too.

Shared ownership is a crucial component of the engine that drives the housing market. Without it, thousands of first time buyers would not have had the opportunity to buy their first home. To find out if shared ownership could be the right solution for you, then please visit www.sharedownership.co.uk 

Read more

London house prices fall again as property slowdown drags on

Two people looking at real estate listings in an estate agents window, showcasing properties for sale.

SO Resi has a number of developments available with shared ownership, but within and outside of London.

SO Resi Whetstone

A selection of apartments located in North London, our SO Resi Whetsone development offers balconies and terraces to each apartment, while every home has access to a central courtyard with seating and plenty of space to socialise or unwind. A number of shops, restaurants, and Totteridge & Whetstone Tube Station are all within walking distance.

Prices start from £100,000 for a 25% share of a one-bedroom apartment (full market value £400,000), which can be secured with a five per cent deposit of just £5,000.

SO Resi Oxshott

Just a handful of homes remain at SO Resi Oxshott, set in one of Surrey’s most sought-after locations. The development is surrounded by the woodlands and parkland of Princes Coverts, a paradise for walkers, runners and cyclists.

Prices start from £106,875 for a 25% share of a two-bedroom apartment (full market value is £427,500).

Link for sales: https://soresi.co.uk/find-a-property/so-resi-oxshott

SO Resi Hendon Waterside 

Forming part of the wider Hendon Waterside development, this collection of shared ownership homes is situated next to the scenic Welsh Harp reservoir, a Site of Special Scientific Interest, where residents can enjoy exploring the surrounding woods, trails and footpaths. Available here is 42 studio, one and two bedroom apartments, and two and three-bedroom duplex homes. Prices start from £84,375 (5% deposits from £4,219)

https://soresi.co.uk/find-a-property/hendon-waterside

Read more

House prices rise as mortgage rates ease from Iran war highs

Starmer plans to build up to 12 new towns.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Property
  • Life&Style

Related Topics

  • property market

Trending Articles

  • Nottingham Forest owner Marinakis sues Crystal Palace for defamation

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Hargreaves Lansdown orders staff back to office

  • As it happened: Intel, Arm shares slide; Oil climbs higher

  • Thames Water faces fresh threat to survival after pensions regulation breach

More from Morning Wire

  • London house prices fall again as property slowdown drags on

    Property
    Two people looking at real estate listings in an estate agents window, showcasing properties for sale.
  • House prices rise as mortgage rates ease from Iran war highs

    Property
    Starmer plans to build up to 12 new towns.
  • Barratt Redrow urges Burnham to slash tax to boost housebuilders

    Property
    Barratt and Redrow partnership announcement showcasing executives shaking hands in a modern office setting
  • House prices slump as Iran war and interest rates hit demand

    Property
    The price paid for first homes has surged 7.1 per cent in a year
  • Mortgage approvals inch up yet gains to be ‘retracted’

    Property
    Bank of England headquarters in 2025, showcasing modern architecture and iconic London skyline in the background.
  • Housebuilders urge Rayner to ‘hit the ground running’ and rip up planning red tape

    Property
    Angela Rayner, Deputy Leader of the Labour Party, smiling in glasses at an event with camera crew and lighting
  • PropertyStream and Offr Launch TRANSACT as UK Homebuying Enters the Digital Era

    Business Wire
  • Why does Britain treat housebuilding as one big burden?

    Opinion
    Modern house under construction with scaffolding, highlighting progress in sustainable building methods and materials.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook