Skip to content
Wednesday 12 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,837.48
-0.06%
DAX
26,469.52
+0.30%
CAC 40
8,696.39
-0.21%
STOXX 50
6,556.96
+0.09%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Friday 05 October 2018 1:17 pm  |  Updated:  Tuesday 21 May 2019 4:24 pm

Sports Direct’s Mike Ashley tees off in bidding war for American Golf

NULL

Sports Direct owner and retail tycoon Mike Ashley is set to expand his business empire further, as it suggested he has tabled a bid for Britain's largest golf retailer American Golf.

Ashley is among a number of interested parties in the American Golf takeover, including JD Sports Fashion, sources told Sky News.

Deloitte, who is advising on the deal, is reportedly seeking to sell the business as early as next week. American Golf is to be sold on a solvent basis unlike a slew of other takeovers this year, including House of Fraser which Ashley bought for £90m after it fell into administration.

The news comes as Ashley and JD Sports are also jostling for a seat at the table against bike chain Halfords in the acquisition of Evans Cycles. 

Read more: Sports Direct and JD Sports join the race for Evans Cycles

American Golf, which has more than 130 stores across the UK and Ireland, is owned by private equity group Sun European Partners. The firm also has stakes in bed specialist Dreams, Bonmarche and SCS.

The business was restructured three years ago, which the firm said at the time was to "maintain the confidence of its supplier, credit insurers and other key stakeholders".

Sports Direct did not immediately respond to requests for comment.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Retail

Related Topics

  • Company
  • JD Sports Fashion
  • Mike Ashley
  • People

Trending Articles

  • Five-star Mayfair hotel hit with HMRC winding-up petition

  • Nottingham Forest owner Marinakis sues Crystal Palace for defamation

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Hargreaves Lansdown orders staff back to office

  • As it happened: Intel, Arm shares slide; Oil climbs higher

More from Morning Wire

  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Harvey Nichols will collapse without rescue deal, directors warn

    Retail
    Exterior view of the Harvey Nichols luxury department store building facade with prominent black lettering and ornate arch...
  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers feels lift from takeover spree

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • JD assembles Ikea chair after rocky period for retailer

    Retail
    Peter Agnefjäll, former IKEA CEO, in a suit, headshot
  • Sushidog investor pumps seven-figure sum into golf sim brand ahead of Open

    Sport Business
    TeeGo 27 electric scooter launch featuring sleek design and advanced technology in a modern urban setting
  • Sports hospitality has never been this good – but which sport does it best?

    Sponsored
    Last week Guild Esports revealed it only had £25,000 left in its accounts, sending its share price plummeting to a record low
  • Liverpool upheaval as key figure leaves after multi-club expansion fails

    Sport Business
    Stunning cityscape at dusk with skyscrapers illuminated, showcasing urban development and modern architecture.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook