Skip to content
Wednesday 19 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,736.61
+0.08%
DAX
26,120.54
-0.03%
CAC 40
8,524.07
+0.17%
STOXX 50
6,473.31
+0.08%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Thursday 30 April 2015 4:41 am

Sports Direct’s put options in Debenhams are starting to expire – but did Mike Ashley’s bet pay off?

By: Billy Ehrenberg

Add as a preferred source on Google

Sports Direct's put options are starting to expire. The question on everyone's lips is, did Mike Ashley's bet pay off?

The retailer, which first took a punt on the struggling department store in 2014, has gradually increased its stake in Debenhams to 16.6 per cent back via a series of put options.

A put gives the owner the right – but not obligation – to sell at a strike price by a determined date to a given party, in this case Goldman Sachs. The device is used to protect against the decline of the price of stock below a specified price.  

Read more: What is a put option and how is Mike Ashley using it to bet on Tesco?

Ashley made a similar bet on Tesco, buying 23m shares – or 0.28 per cent of Tesco’s issued equity.

It appears at least one of those options has expired, leaving Sports Direct’s stake at a lower 14.3 per cent. Over the next month, a further five options are due to expire, which could take Sports Direct's total holding down to around 10 per cent.

Has Ashley's punt paid off? Well Debenhams' performance has been underwhelming for the past year although it has improved of late, not least after releasing better-than-expected results. No doubt the punt will be scrutinised by Sports Direct shareholders, who appear to have taken on an investment vehicle, as well as a retailer and brand house. 

Ashley owns 175.3m voting rights in Debenhams, with 46.4m of those set to expire this year.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • Company
  • Debenhams
  • Mike Ashley
  • People
  • Sports Direct Intl

Trending Articles

  • Jobless Banquet: Youth unemployment surge ‘sends Neets to KFC’

  • As it happened: FTSE 100 drops as oil prices rise after Trump makes Hormuz threat

  • US bond market jitters spark UK economy recession warning

  • Monzo chair makes early exit after boardroom rift

  • Amanda Blanc has worked her magic at Aviva

More from Morning Wire

  • Mike Ashley’s Frasers circles Burberry in latest luxury swoop

    Retail
    Burberry store facade with classic plaid pattern, logo, display windows featuring mannequins and handbags
  • Mike Ashley’s Frasers muscles in on Harvey Nichols sale

    Retail
    Harvey Nichols storefront featuring elegant window displays and seasonal decorations in a bustling city setting
  • Debenhams owner could sell brands to slash debt

    Retail
    Debenhams Group was rebranded from Boohoo Group earlier this year
  • Hugo Boss urges investors to reject £1.7bn bid from Mike Ashley’s Frasers

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers ups stake in Hugo Boss after takeover bid

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers ups stake in Hugo Boss as takeover pressure mounts

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • Mike Ashley’s Frasers feels lift from takeover spree

    Retail
    Mike Ashley, founder of Frasers Group Plc. Photographer: Chris J. Ratcliffe/Bloomberg via Getty Images
  • Mike Ashley’s Frasers snaps up Harvey Nichols 

    Retail
    Exterior view of the Harvey Nichols department store building facade with detailed windows and architectural columns
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook