Skip to content
Sunday 23 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Friday 08 July 2016 9:44 am

Sports Direct’s share price suffers as analysts say company will be hit hard by Brexit

By: Helen Cahill

Add as a preferred source on Google

After a surprisingly healthy day of trading yesterday, Sports Direct's share price fell this morning after analysts cut the retailer's earnings per share (EPS).

Liberum analysts said today that they have cut 35 per cent from Sports Direct's projected EPS in 2017, increasing to a 37 per cent reduction in 2019.

Read more: Sports Direct calls its financial year "disappointing" as profit plummets

Sports Direct's share price fell by 5.52 per cent on the news.

[stockChart code="SPD" date="2016-07-08 09:45"]

The analysts modelled the effects of foreign exchange rates on earnings for Sports Direct after the Brexit vote.

Yesterday, the company announced in its results for the year that it has not hedged for its US dollar purchases – which amounts to 50 per cent of the cost of its goods sold. Liberum said this would be the "main impact" of Brexit on the retailer's margin in the next few years.

Read more: Mike Ashley wants to make himself chairman of Findel

Sports Direct said yesterday it is considering share buybacks, which Liberum analysts said "could be meaningful", despite the timing and size of the buybacks being "unclear".

Liberum also highlighted that Mike Ashley is not going to take Sports Direct private.

However, Liberum said their post-Brexit forecast for the company is "the highest Brexit impact on any company in our coverage".

Mike Ashley's company has had a tough few months. Yesterday, even Sports Direct's chief executive, Dave Forsey, said the company had "delivered a disappointing year".

Nicholas Hyett, equity analyst at Hargreaves Lansdown, said the group "continues to be distracted" by its problems with working conditions at its Shirebrook warehouse, which sparked a select committee inquiry.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • Ratcliffe’s Ineos saves Runcorn plant

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • Amazon says it buys books in bulk to ‘improve products’

  • Burnham predicted to raise taxes for ‘fundamental’ cost of living support

More from Morning Wire

  • JD Sports shares crater after ‘King of Trainers’ warns on profit

    Retail
    Brightly lit JD Sports store entrance at Meadowhall, showcasing footwear and apparel displays
  • Mike Ashley’s Frasers ups stake in Hugo Boss after takeover bid

    Retail
    Mike Ashley in a business suit at a corporate event, discussing strategic plans, surrounded by executives and media personnel
  • ‘Grinding it out’: Ibstock swings to loss and cuts dividend amid building slump

    Property
    Construction workers hands building a brick wall with mortar and a leveling tool, demonstrating masonry work
  • Vistry shares slide after Allianz ‘cuts insurance cover’

    Property
    Vistry said the outcome of the government's spending review and a "recovery in consumer confidence" would prove pivotal.
  • Exclusive: Former Formula 1 figure invests £100k into new Pacer app dubbed ‘Sports Tinder’

    Sport
    White Martini Racing Formula 1 car on a grey track with green grass borders, in motion during a race.
  • Football finance experts urge caution over Premier League + price promotion

    Sport Business
    Premier League trophy on display at a stadium with spectators in the background
  • Housebuilder shares rally on Iran war peace hopes and help-to-buy revival

    Property
    Construction worker in high-visibility vest on a new house roof with red tiles, surrounded by scaffolding.
  • As it happened: FTSE 100 rallies after JD Sports drags on blue chips; oil jumps again

    FTSE 100 Live
    Londons Stock Exchange orb with FTSE 100 display, symbolizing business and market updates
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook