Spotify takes synchronised lyrics feature global and reveals merchandise data
Spotify has taken its synchronised lyrics feature global, having launched it in 26 countries last year.
As of yesterday, the feature is live globally in Spotify’s mobile, desktop, console and TV apps.
The company’s partner is lyrics firm Musixmatch, who was one of the launch partners when Spotify added external apps to its desktop client back in late 2011.
Spotify also announced its first ‘Fan Study’, which shows data about artists selling merchandise through the platform.
Among the insights: artists’ merchandise on Spotify get 18.4 per cent more clicks at the weekend, with the biggest monthly spikes being in April and May and the first day a fan discovers an artist generates more merchandise clicks on average than the next 40 days combined.
The report coincides with the recent deal that the streaming giant signed with ecommerce firm Shopify.