Skip to content
Sunday 16 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,750.11
-0.21%
DAX
26,440.31
+0.53%
CAC 40
8,636.80
-0.16%
STOXX 50
6,539.59
-0.09%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Thursday 20 July 2023 5:30 am  |  Updated:  Thursday 20 July 2023 3:17 pm

Sunak and Starmer have both realised just how close they are to an election

By: Will Cooling

Add as a preferred source on Google
Prime Minister Rishi Sunak and Labour Leader Sir Keir Starmer
Both Rishi Sunak and Keir Starmer have faced criticism over new policy announcements this week.

Political cunning and policy gimmicks won’t distract voters if their lives haven’t improved, Will Cooling writes, on Sunak’s war on universities and Starmer’s U-turn on the two child welfare cap.

It is easy for those of us obsessed with Westminster to get annoyed with politicians doing politics. We can indulge our ideas and passions free from accountability, whereas they have the dreary task of having to win elections. After all, without power, it’s incredibly difficult to put your ideas into practice.

So perhaps we should resist the urge to be too annoyed at the Labour leadership announcing that if elected they wouldn’t end the two-child limit for benefits and would maintain a broader hardline against increased welfare spending. After all, maybe swing voters really would react badly to such policies, either on ideological grounds, or due to seeing them as the harbinger of higher taxes.

The only problem is that the policy is one that will continue misery and pain to some of the least fortunate in our society, punishing children for their parents’ mistakes or misfortune. Removing the two-child cap would lift a quarter of million children out of poverty entirely and improve the lives of a further 850,000. What is the point of the Labour Party if it cannot find £1.3bn a year to do this?

While political skill and cunning is indeed necessary to win elections, the victors will then actually have to govern. All the tactics and gimmicks in the world will not long distract people from a government that does not improve their lives.

And you can see this with the mess that the Tories have gotten into with higher education. On Monday, Rishi Sunak announced a “crackdown” on rip-off degrees, pledging to deny funding to courses that failed to secure graduates a highly skilled job or postgraduate study within fifteen months of leaving university. If meaningfully applied, Sunak’s ideas would not only cause course closures and risk some universities going bankrupt, but it would also create perverse incentives for all institutions to push graduates into jobs or study that may not be best for them in the long-term.

But the policy is not just itself a mistake, it is the consequence of the Tories failed approach to higher education. They abandoned all semblance of student number controls; despite warnings it would become unsustainable without additional funding once children born in the noughties mini-baby boom started applying. They developed and published performance metrics, including on graduate outcomes, in the hope that this would drive applicants to make informed and rational choices about where they would study, only for young people to continue to place great weight on intangibles such as the location and reputation of a university.

The fatal flaw in today’s higher education system goes back to when David Cameron was the fresh-faced, newly appointed Tory leader. Like Starmer today, Cameron wanted to move his party on from just opposing the government, instead adopting a more sophisticated approach that would reassure people that the Conservatives were serious about delivering high quality public services. So, he abandoned Michael Howard’s policy of pursuing an end to tuition fees by reducing student numbers, embracing Labour’s goal of widening access to higher education.

The problem was that Cameron didn’t want to maintain the level of public investment in universities he inherited from New Labour. His governments would oversee significant cuts to public funding but felt that they could avoid trashing our universities by loading the costs onto graduates by trebling tuition fees. This not only distorted universities in ways that cut against the government’s objectives elsewhere in the education system, but set the scene for the beartrap Sunak is trying to sidestep today; what do you do when inflation means it’s time for tuition fees to go above what are already higher than any comparable system in the world? Instead of raising tuition fees to something like £13,000 a year or increasing taxes so public investment could cover the shortfall, he is instead returning to Howard’s idea of reducing costs by narrowing access.

Both Rishi Sunak and Sir Keir Starmer like to say that these policies are signs that they can take the tough decisions that others lack the stomach to make. But they’re actually just kicking those least fortunate in our society because they’re too “frit”- as Margaret Thatcher, my fellow East Midlander would’ve said – to tell those  more fortunate that they need to pay more.

They may be right to fear the public can’t handle this truth, but telling people what they want to hear is the very opposite of courage, and such cravenness over the past thirteen years has hardly created a Britain that works, has it?

Read more

Keir Starmer wasn’t weird enough for Westminster

Keir Starmer holding a football with a World Cup logo, smiling and engaging in a sports event discussion.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Opinion

Categories

  • Opinion

Trending Articles

  • Grandparents fund university degrees to avoid inheritance tax net

  • Revolut chatbot goes rogue by charging users to cancel subscription

  • Brompton Bicycle sues former adviser for ‘professional negligence’

  • Revolut takes flight with launch of new airport lounges

  • Is the Zeekr 9X Super Hybrid the new luxury SUV to beat?

More from Morning Wire

  • Keir Starmer wasn’t weird enough for Westminster

    Opinion
    Keir Starmer holding a football with a World Cup logo, smiling and engaging in a sports event discussion.
  • Victory wasted: The cautionary tale of Keir Starmer

    Opinion
    Keir Starmer exiting a building, dressed in a suit, amid media attention, reflecting leadership and political significance
  • Forget Burnham, what will Starmer do next?

    Opinion
    Keir Starmer announces resignation at press conference, standing behind podium with serious expression, addressing media
  • Brits say Burnham should call an election

    Politics
    Number 10 Downing Street entrance with iconic black door, symbolizing British political power and leadership
  • Burnham vows to ‘get serious’ about slashing welfare bill

    Politics
    Andy Burnham, Mayor of Greater Manchester, speaking and gesturing during an interview
  • Burnham backs higher defence spending but rules out ‘crude’ welfare cuts

    Politics
    Andy Burnham
  • Top investment bank: Starmer and Reeves left UK ‘no better off than they found it’

    Economics
    Keir Starmer and Rachel Reeves discuss the Great British Summer Savings scheme at a press conference podium with banners b...
  • Rolls-Royce shares rise as Burnham pledges investment in British defence

    Politics
    Andy Burnham speaking at a press conference, wearing a suit and tie, addressing current political issues in Manchester.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook