Skip to content
Thursday 13 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,802.53
-0.28%
DAX
26,434.24
+0.39%
CAC 40
8,684.00
+0.10%
STOXX 50
6,561.81
+0.43%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Sponsored Ad Feature is produced by an advertiser with the specific intent to promote a product and is not produced by the Morning Wire team.
Friday 23 September 2022 12:34 pm  |  Updated:  Wednesday 28 September 2022 4:08 pm

Target word-of-mouth and turn conversations into sales

By:

Add as a preferred source on Google

The world of advertising is quite noisy, with marketers struggling to be heard and stand out. But people will often trust recommendations from friends and family over advertising, with suggestions usually stemming from casual conversations. Herdify, powered by 15 years of data science research with Bristol University and Cambridge University, as well as the Office for National Statistics, detects where offline word-of-mouth is happening to deliver monthly recommendations on where to target advertising spend. Ultimately, it helps businesses influence more conversations to increase sales. This is all wrapped up in an easy-to-use monthly subscription portal. For more information, and to book a meeting with the team, visit herdify.ai.

Read more

Sky and ITV mount defence of £1.6bn merger as regulators probe deal

Turnover at Sky increased in 2024.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Markets & Economics

Categories

  • Personal Development
  • Investing
  • Tech

Trending Articles

  • Five-star Mayfair hotel hit with HMRC winding-up petition

  • It’s not just Jason Arday, most of sociology is a scam

  • IT consultant ordered to pay £50,000 after being accused of stealing Soho House members’ personal details

  • Revolut takes flight with launch of new airport lounges

  • As it happened: FTSE 100 falls as Iran and US clash over Strait of Hormuz; Oil stockpiles ‘rapidly depleting’

More from Morning Wire

  • Sky and ITV mount defence of £1.6bn merger as regulators probe deal

    Media
    Turnover at Sky increased in 2024.
  • Everton facing early termination of Stake sleeve deal as ban looms

    Sport Business
    Getty Images logo displayed on a digital screen, symbolizing media and stock photography industry presence
  • ITV hands shareholders £100m returns after £1.6bn Sky deal

    Media
    Studios revenue rose three per cent to £893m, driven by an 11 per cent jump in external sales to streaming platforms.
  • Activist investor pushes for M&C Saatchi break-up in ‘next year’

    Media
    MC Saatchi advertising group office building exterior with company logo prominently displayed in a bustling urban setting
  • ‘Scale is survival’: UK broadcasters race to merge as streaming giants squeeze revenues

    Media
    Studios revenue rose three per cent to £893m, driven by an 11 per cent jump in external sales to streaming platforms.
  • Bad news: Reach share price sinks amid digital headache and falling print sales

    Markets
    Stack of newspapers including Daily Mirror, Daily Express, and Daily Star, showcasing headlines and mastheads.
  • The BBC shouldn’t push Londoners to accept antisocial phone behaviour 

    Opinion
    Passengers inside a graffiti-covered London Underground train car, some looking at phones, others observing the interior.
  • ITV says ‘no guarantees’ on jobs after £1.6bn Sky deal

    Media
    Studios revenue rose three per cent to £893m, driven by an 11 per cent jump in external sales to streaming platforms.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook