Tesco slashes price of 500 essentials including fruit and veg, rice and tuna to help shoppers with cost of living
Tesco has cut the price of more than 500 household essentials, in a boost to shoppers after the surge in the cost of living.
The supermarket giant confirmed reductions in the price of key products such as fruit and vegetables, rice and tuna, as retailers have faced growing scrutiny over higher food costs.
Latest official figures from the Office for National Statistics (ONS) showed that food inflation eased slightly in May but remained at a stubbornly high 18.4 per cent .
It came after supermarket bosses denied claims of profiteering in the sector in front of MPs at the business and trade committee earlier this week.
On Friday, the UK’s biggest grocery chain said shoppers would benefit from an average drop of 13 per cent on the everyday items affected.
Tesco chief product officer Ashwin Prasad said: “We know that more than ever our customers are looking for great value, and this huge round of price cuts on 500 key household essentials will help their budgets go a little further.
“With price cuts on products like grapes, peppers, rice and tuna, customers will find it’s even cheaper to eat healthily with Tesco this summer.
“And we’ll continue to work closely with our suppliers to pass on price cuts to our customers whenever we can.”
It highlighted that the cuts include a further 5p reduction in the price of 500g packs of pasta, such as fusilli, representing the second drop in recent weeks.
The retailer also reduced the price of a four-pint bottle of milk by a further 10p to £1.45.
On Friday, fellow supermarket chains Sainsbury’s and Aldi also confirmed further drops in the price of milk, which had seen rampant inflation over the past year.
Press Association – Henry Saker-Clark