Skip to content
Monday 10 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
0.00%
CAC 40
8,714.93
0.00%
STOXX 50
6,523.86
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 24 March 2026 11:30 am

Tesla jumps on Musk’s $20bn AI chip push

By: Saskia Koopman

Tech Reporter

Add as a preferred source on Google
Tech billionaire Elon Musk has been asked to serve in Donald Trump’s cabinet. (Photo by Apu Gomes/Getty Images)
Elon Musk, the world's wealthiest man, is the chief executive at Tesla.

Tesla shares climbed around 3.5 per cent on Monday after Elon Musk unveiled plans for Terafab, a huge semiconductor manufacturing project aimed at securing chip supply for the company’s next phase of growth.

The stock rose to about $381 as investors responded positively to the announcement, as the firm looks beyond electric vehicles into AI and in-house chip production.

Musk described the project as essential to Tesla’s future, saying: “We either build the Terafab or we don’t have the chips.”

The facility, set to be built in Austin alongside Tesla’s existing Gigafactory, will form part of a joint venture between Tesla, SpaceX and xAI.

It is designed to bring the firm’s chip design, manufacturing and packaging under one roof.

AI ambitions woo investors

Tesla’s valuation is increasingly tied to its technology ambitions rather than its core car business.

Analysts say investors have been willing to look past flat or declining vehicle sales, instead focusing on growth areas such as autonomous driving and the Optimus humanoid robot.

Prior to his recent push, Musk has repeatedly warned that chip supply could become a bottleneck for Tesla’s future products, particularly as it scales robotaxis and robotics.

His Terafab project will produce two main types of chips: one for Tesla’s self-driving systems and robots, and another designed for high-performance AI computing, including potential use in SpaceX’s satellite-based data infrastructure.

Read more

Triumph for Tesla as top court rules 5G licensing case should be heard in UK

Tech billionaire Elon Musk has been asked to serve in Donald Trump’s cabinet. (Photo by Apu Gomes/Getty Images)

Demand is expected to be snowball, with Morgan Stanley estimating Tesla’s robotics ambitions alone to require tens of millions of chips annually, far exceeding current automotive needs.

Cost and execution

Despite the positive market reaction in the wake of Musk’s announcement, the scale and the cost of the project could become substantial bottlenecks.

Terafab is expected to cost between $20bn and $25bn, with some estimates showing it could ultimately reach as high as $35bn to $40bn.

This comes on top of Tesla’s existing plans to deploy over $20bn on cap ex in 2026, which is more than double the previous year.

Initial chip production is targeted for late 2027, with volume output expected around 2028, though timelines for semiconductor facilities are notoriously subject to delays.

Tesla will continue to rely on suppliers like Nvidia, Samsung and TSMC in the near term, casting Terafab as a long-term capacity play rather than immediate replacement for existing partnerships.

The announcement also comes as the firm lost its position as the world’s leading EV seller to BYD at the end of last year, while regulatory scrutiny continues to bubble around its full self-driving system, with millions of vehicles under review.

And at the same time, broader market sentiment has been supported by easing geopolitical tensions, which helped lift risk appetite on Monday.

Read more

AI spending overshadows Alphabet and Tesla earnings

The Competition and Markets Authority said they've heard complaints Google's search advertising costs are higher than expected

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

People & Organisations

  • AI
  • ai infrastructure
  • data centre
  • elon musk
  • SpaceX
  • tesla
  • Tesla board
  • xAI

Trending Articles

  • Thames Water faces fresh threat to survival after pensions regulation breach

  • Back to basics: Sainsbury’s gradual retreat from the British high street

  • Hargreaves Lansdown orders staff back to office

  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

  • A tribute to wine legend Matthew Jukes by his friend Libby Brodie

More from Morning Wire

  • Triumph for Tesla as top court rules 5G licensing case should be heard in UK

    Lawsuit
    Tech billionaire Elon Musk has been asked to serve in Donald Trump’s cabinet. (Photo by Apu Gomes/Getty Images)
  • AI spending overshadows Alphabet and Tesla earnings

    Tech
    The Competition and Markets Authority said they've heard complaints Google's search advertising costs are higher than expected
  • Gradiant Supports Landmark Semiconductor Manufacturing Expansion in Dresden

    Business Wire
  • Here’s the right way to criticise the media

    Opinion
    Elon Musk and a woman in blue blazer seated with microphones, golden car in background
  • ‘Nasty’ chip stock rout plunges Nasdaq into correction territory

    Markets
    Stock trader with headset and tablet monitors market data, reflecting Nasdaq, NYSE correction concerns.
  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

    Fintech
    Revolut CEO Nik Storonsky speaking at a business conference, wearing a suit and tie, addressing financial innovation.
  • Fresh tech sell-off fears as investor chip frenzy cools

    Markets
    Private Credit
  • TetraMem and SK hynix Showcase Successful Technology Collaboration Advancing Memory-Centric AI Computing

    Business Wire
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook