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TfL uses 3D podcast as part of campaign against sexual harassment

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More than a third of all British women who travel by railway are likely to be assaulted during their commute, new data commissioned by the British Transport Police (BTP) has revealed.
More than a third of all British women who travel by railway are likely to be assaulted during their commute, new data commissioned by the British Transport Police (BTP) has revealed.

Transport for London (TfL) will use a 3D podcast to raise awareness about sexual harassment on the network.

The public body hired podcast company Acast and media agency Wavemaker to develop the project, which will virtually place sound sources to give the listener the sense of tridimensionality.

“By using spatial (3D) audio, we’ve been able to take this to the next level and leverage the platform’s power to engage even further with those using the London transport network,” said Wavemaker’s chief strategy officer Verra Budimlija.

“We applaud TfL’s ongoing commitment to eradicating sexual harassment and ensuring Londoners feel confident and secure on all of their TfL journeys.”

The podcast was considered a “vital part” of TfL’s anti sexual harassment campaign, which was launched in 2021.

“Everyone should feel and be safe when traveling around London at all times, and the safety of women and girls is an absolute priority for us,” said Miranda Leedham, TfL’s head of customer marketing and behaviour change.

“Tackling sexual harassment is an essential part of this.”