Skip to content
Saturday 8 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,901.09
+0.31%
DAX
26,319.45
+0.69%
CAC 40
8,714.93
+0.17%
STOXX 50
6,523.86
+0.33%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 05 February 2013 7:13 pm  |  Updated:  Thursday 30 May 2019 4:16 am

The sustainable food argument is flawed – we just need more variety

By: KCS-content

Add as a preferred source on Google

Head chef, Paternoster Chop House

The recent news that the Marine Conservation Society has removed mackerel and gurnard from its list of “sustainable” fish is an ironic sign of the times.

Responsible diners avoid some foods in a bid to protect a species, only to find that everyone else has done the same and now their new favourite is on the watch list. In recent years, this quest to eat “sustainably” has led to less common fish coming to the fore, such as pollack and ling instead of cod and haddock. But now pollack is more expensive than cod and is being threatened in much the same way. And just 10 years ago, gurnard was practically given away for bait, whereas now it is so sought after that it commands as high a price as red mullet.

Of course, there has to be a balance and restaurants and supermarkets have started to do their bit to introduce more variety. However, this throws up a tricky problem for the diner: are all of these “new” options as nice to eat as the old favourites?

There was a phase a few years ago of serving squirrel on London menus, hailed as the new sustainable meat choice – a free-range, plentiful source of protein that would reduce our reliance on intensively farmed meats and doubled as pest control. In the case of squirrel, I’d say that there’s a reason why no-one eats them – they are dry, tough and unpalatable no matter what you do with them.

My point is: if you want to eat well, it’s really important to get to understand the best way to use whatever new ingredient you are trying.

As far as fish goes, trout can easily be substituted for salmon, but ling, for example, which is a member of the cod family, is actually quite different to cod. Although it works well battered for fish and chips, it would be horrible if you just pan-fried it as the meat is much firmer and has an earthy flavour. Dogfish is good smoked, a bit like eel, or used in a stew but is pretty much inedible done any other way, and the only thing to do with wrasse or coley is make fishcakes out of them.

Ultimately, nothing is sustainable if demand becomes too high, so a bit more variety on our plates should be encouraged. But there are other ways to eat more sustainably too: choosing seasonally, buying from day-boat fishermen, talking to suppliers about what they have, rather than what you want, and reducing wastage as far as possible. That way we might not have to resort to eating squirrel.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Culture
  • Life&Style

Trending Articles

  • WPP slashes jobs as revenue continues to fall

  • Liverpool owners tipped to sell – but not to Amazon boss Bezos – by former CEO

  • Revolut founder’s wealth set to balloon amid talks of share award at $500bn valuation

  • Starling plans to ‘come out swinging’ in diversification bid

  • As it happened: Stocks rise despite new tensions in Strait of Hormuz; Oil price climbs

More from Morning Wire

  • Martin Williams: My top picks for the Toast the City Awards 2026

    Life&Style
    Craig Johnston, Martin Williams, and Pierre Minotti, culinary and hospitality leaders.
  • ‘It’s military precision’: meet the chefs crafting summer’s £6k corporate hospitality dishes

    Life&Style
    Chefs preparing gourmet dishes for corporate hospitality at prestigious events like Silverstone and Ascot
  • Ekovolt Welcomes Éric Scotto, Co-Founder of Akuo Energy, as a Shareholder, and Rebrands as Pont Digital Infrastructure

    Business Wire
  • James Reed: My advice for Andy Burnham on his big promotion

    Opinion
    Andy Burnham, Mayor of Greater Manchester, standing outside 10 Downing Street in a suit and tie.
  • Frying squad: England’s World Cup bid fuelled by cooking oil and leftover food

    Sport Business
    Getty Images logo on a digital display, representing the brands impact in digital media and stock photography industry.
  • Here’s how to fix London listings

    Opinion
    GettyImages 2211256637 showing a significant event or figure relevant to recent news updates in the business sector
  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

    Property
    Architectural rendering of a modern building with a curved roof, balconies, and a landscaped terrace with city skyline views.
  • Mary Kay Releases 2026 Sustainability Report Highlighting Transformative Progress Across Social, Economic, and Environmental Impact Globally

    Business Wire
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook