Darts star Beau Greaves gets eyes insured by Specsavers for £1m Sport Business Women’s darts sensation Beau Greaves has had her eyes insured for £1m by opticians Specsavers. The stunt came after Greaves, a 22-year-old from Doncaster who wears glasses, won a third Women’s World Matchplay at the weekend when she beat Fallon Sherrock 6-5 in the final at the Winter Gardens in Blackpool. Like Littler won the [...]
Beat Luke Littler: Netflix enters live darts with £500,000 showcase Sport Business Netflix is entering live darts for the first time with a new show challenging members of the public to take on world champion Luke Littler. Beat Luke Littler will pit 20 amateur arrows fans against the teenage prodigy for a chance to win £501,000 – if they can beat him in a single leg. “Everyone [...]
F1 Arcade, curling and axes: Inside London’s sport experience economy Sport Business Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]
Darts: PDC aims to reel in Big Fish sponsor in multi-million-pound deal May 11, 2026 Darts chiefs at the PDC are seeking a multi-million-pound deal to sponsor one of the game’s most iconic moments, the “Big Fish” checkout. The contract will guarantee a brand exposure every time someone makes a 170 checkout – the highest possible, comprising two treble 20s followed by a bullseye – at all Professional Darts Corporation [...]
Drive to Survive backer buys stake in Hearns’ Matchroom empire May 11, 2026 Bruin Capital, a backer of the maker of Drive to Survive and Bruno Fernandes’ agency, has bought a minority stake in multi-sport promoter Matchroom. No terms were disclosed but the deal will see the Hearn family continue to majority own and run the business, which generates most of its revenue from boxing, darts and snooker. [...]
Darts drives Matchroom profit as promoter warns of gambling law impact April 14, 2026 The growth of darts is driving increasing profits at Matchroom, with the resurgent sport contributing a third of the multi-sport promoters’ £44m yield. Accounts for Matchroom Holdings Limited, parent company of the pro darts circuit featuring teenage double world champion Luke Littler, showed turnover of £225.5m for the year ending 30 June 2025, up from [...]
Littler and Humphries set for Silverstone showdown at F1 British Grand Prix March 5, 2026 Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
PM Starmer asked to back £500m Alexandra Palace darts injection February 11, 2026 Prime Minister Keir Starmer has been called upon to contribute to a £500m, one-off private-public cash injection to keep darts at Alexandra Palace. The north London venue first hosted the World Darts Championship in 2007 but a move away from the venue has been touted by tournament organisers Matchroom, with the sport exploding in popularity [...]
Darts, private equity and fuelling the booming sport’s growth in America January 27, 2026 Nodor Group CEO Tom Brown and PDC chief Matt Porter on private equity in darts and how to realise the sport’s potential in North America. To the south-east of Nairobi, a world away from Alexandra Palace, 2,000 Kenyans are working diligently to feed the global explosion in popularity of darts. There, at the Nodor Group’s [...]
SA20 future in doubt as Big Bash sale process squeezes cricket investment January 7, 2026 The SA20 franchise tournament is facing an uncertain financial future amid the threat of fresh competition for funding from Cricket Australia’s Big Bash, which is preparing to sell off stakes in its franchises to private investors later this year. All six SA20 franchises are owned by Indian Premier League teams, many of whom have expressed [...]