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PwC

  • Budget supermarket Iceland’s sneaky jab at Big Four management consultants

    Retail

    Supermarket chain Iceland has shared a subtle dig at management consultants on its website. There is a tongue and cheek reference to a £16m spend on external consultancy firms which include Big Four giant PwC, during a turbulent era for the business in the early 2000s. The retailer, known for selling frozen food, published a [...]

    Iceland has reported its latest financial results.
  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

    Property

    The current headquarters of Big Four giant PwC at 1 Embankment Place is set to be transformed into a “sustainable workspace” in a bid to attract and retain major firms as renters, as it awaits planning permission. City-based property and asset management firm Bridgemont said on Friday it has submitted a planning application to Westminster [...]

    Architectural rendering of a modern building with a curved roof, balconies, and a landscaped terrace with city skyline views.
  • PwC thought leadership reports ‘100 per cent AI generated’

    Big Four

    The Big Four giant PwC has been found to have published four ‘thought leadership’ reports that show a pattern of irresponsible AI usage, including hallucinated citations and fabricated claims. A probe by GPTZero, a company that makes AI detection software, focused on four reports published between 2024 and 2026 by PwC Middle East and found [...]

    Teneo and PwC New Zealand executives shaking hands to finalize business restructuring unit acquisition deal
  • Big Four’s AIM exodus accelerates as mid-tier firms seize mandates

    July 27, 2026

    Mid-tier audit firms scooped up new clients as the Big Four giants executed an intentional retreat from London’s junior market. Three years ago, PwC, Deloitte, EY, and KPMG audited nearly half of the FTSE Alternative Investment Market (AIM) 100 index with 49 clients combined. But today, the market share has collapsed to 30 clients, according [...]

  • Revealed: KPMG and Deloitte offer bumper redundancy packages to slash headcount

    July 17, 2026

    KPMG and Deloitte are offering UK staff bumper redundancy packages as they look to slash their headcount and trim costs, Morning Wire can reveal. The two accountancy companies, as well as PwC, have all ramped up their payouts to employees after a slowdown in the sector’s traditional ‘attrition model’, in which around 15-20 per cent [...]

  • PwC slapped with multi-million fine for audit failures at FTSE 100 firm Babcock

    July 16, 2026

    Big Four giant PwC and a former partner have been fined over £5.5m for the audit failures of London-listed engineering giant Babcock International. The Financial Reporting Council (FRC) issued disciplinary action against the firm and its audit partner, John Waters, following numerous serious audit breaches during the financial years 2019 and 2020 audits of the [...]

  • Exclusive: PwC set to cut audit jobs amid market slowdown

    July 9, 2026

    PwC is set to slash its headcount in its UK audit division, the latest in a series of redundancies at Big Four accountancy giants. Morning Wire understands that those affected are senior associates and managers in the audit practice. It is understood this is due to low staff attrition in the firm’s audit practice, a [...]

  • PwC sign sponsorship deal with major cricket team

    July 8, 2026

    PwC have entered into a partnership with a major cricket club as the professional services firm expands further into sport. The US branch of the Big Four organisation will become the sleeve partner of Major League Cricket team the Texas Super Kings. PwC’s Rob Baldwin described the deal as an alignment with their “commitment to [...]

  • PwC joins the Canary Wharf crowd in major property shake-up

    July 2, 2026

    Big Four giant PwC has picked Canary Wharf for its new UK office, and is set to swallow up 350,000 sq ft in the area in the latest boost to the docklands financial hub. The firm has chosen One Eden in Canary Wharf to be its new office address, a building formerly known as 33 Canada [...]

  • PwC UK chief swipes global role in international shake-up

    June 19, 2026

    The UK boss of PwC has been appointed to head up a larger role in the Big Four firm’s global network as the consultancy looks to centralise decision-making and reshape its international executive structure. Marco Amitrano will take up the new position on 1 July in addition to his current post leading the professional services [...]

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