Trustpilot shares rocket as profit soars past forecasts
Shares in Trustpilot rocketed on Tuesday morning as the FTSE 250 firm posted profit that surged past market forecasts.
The customer feedback platform delivered a near-tripling of pre-tax profit to £14.1m for 2025, which it put down to investment into AI.
“We have seen a dramatic rise in the visibility of Trustpilot in AI models, given the immense scale, recency and authenticity of the feedback we host,” said chief executive Adrian Blair.
“By integrating AI-powered innovation and optimising for large language models, we are not just participating in this new era – we are helping drive it.”
Trustpilot reported a revenue increase of 24 per cent to £261.1m in 2025. The firm said it expects revenue growth “in the high teens” on a constant currency basis in 2026, reflecting “strong bookings.” It unveiled a bumper £22.5m share buyback programme.
Trustpilot shares rose 19.6 per cent to 210p. The stock is up by around a third since the start of the year.
The recovery in Trustpilot’s shares follows a turbulent 2025 for the stock, during which its price more than halved amid investor fears that the technology would be subsumed into the ever-growing consumer use of AI chatbots. There were also concerns that the company would face a surge in the number of fake, AI-generated reviews, eroding the platform’s credibility and increasing the costs of content moderation.
But Trustpilot has since batted away those concerns, reporting rising bookings and “developing ever more sophisticated technology” to ensure its review system isn’t infiltrated by a flurry of fakes.
Mark Crouch, market analyst for eToro, said: ““What really stands out… is Trustpilot’s early positioning in the AI ecosystem.
“A sharp rise in traffic from AI-driven search and its prominence as a cited source on large language models highlight a potentially powerful new demand channel, representing a structural tailwind that is not yet fully reflected in expectations.
“Combined with ongoing share buybacks and rising cash generation, the update hints at a company regaining its footing, and potentially its appeal, with investors.”