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Tuesday 17 November 2020 12:27 pm

UK beats US to be named most influential country for sports technology

By: Frank Dalleres

Sports Editor

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The UK's influence on sports technology is helped by it being home to Formula 1's headquarters
The UK's influence on sports technology is helped by it being home to Formula 1's headquarters

The United Kingdom has been named the most influential country in the realm of sports technology by a new report.

The UK leads the way because it is home to Formula 1 and golf’s European Tour, organisations praised for innovation.

The United States is the second most influential country, according to the inaugural Sports Technology Annual Review.

Switzerland is third, followed by Spain, France and the United Arab Emirates.

Formula 1 ranks top of the report’s power list because of its “commitment to innovation across every facet of business”.

The racing series uses the world’s most efficient engines and has adopted a number of pioneering fan engagement projects to better understand its audience.

The Tour de France placed second for its continuous improvement, particularly in making cycling’s biggest race more immersive and exciting.

Sailing’s Emirates Team New Zealand, in third, launched a new monohull design. Because they are America’s Cup holders, the design will influence the boats used by rival teams too. 

The 2020 Sports Technology Power List Top 10

PositionOrganisationSportSector
1Formula 1MotorsportGoverning body
2Tour de FranceCyclingGoverning body
3Emirates Team New ZealandSailingGoverning body
4NBABasketballGoverning body
5European TourGolfGoverning body
6NFLAmerican FootballGoverning body
7StatsportsVariousPerformance
8All England Lawn Tennis Club (Wimbledon)TennisTournament
9CatapultVariousPerformance
10GeniusVariousData

The report, published today, was co-authored by the Sports Technology Awards Group and the English Institute of Sport.

Read more

NewC Sport Strengthens UK Set-Up with Darryl Lindo as Commercial Lead

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