UK’s richest men back London firm that harvests energy from footsteps

The UK’s richest men have thrown their support behind a technology which transforms footsteps on a pavement into electricity.

Hinduja Group, run by brothers Sri and Gopi Hinduja who topped the Sunday Times Rich List earlier this month, is supporting a £5m fundraise by Pavegen.

The company’s pavement slabs transform the kinetic energy from footsteps into electricity and harvest data on footfall.

It has a deal with Siemens to co-create smart city projects, and is being connected to the firm’s operating system.

The firm has also worked with Coca-Cola, Heathrow, Shell and Westfield shopping centre. It also has projects with Transport for London and the New West End Company.

“We’re helping people to change the world for the better, through the power of a footstep.

“Our product isn’t hidden away on roofs or offshore somewhere – people can physically participate in a smarter, more sustainable future,” said chief executive and founder of Pavegen, Laurence Kemball-Cook.