Skip to content
Friday 21 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,769.98
+0.20%
DAX
26,006.11
+0.09%
CAC 40
8,452.58
-0.01%
STOXX 50
6,438.58
+0.26%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Monday 30 December 2024 8:57 am

Unaffordable London house prices push first-time buyers to the north

By: Amber Murray

Retail Reporter

Add as a preferred source on Google
The roof of a parked automobile reflects a row of residential properties in the Battersea area of London, Photographer: Jason Alden/Bloomberg via Getty Images
Property sellers risk waiting over five months to sell if pricing too high

House prices across the UK have shown signs of rebalancing as prices come down in the capital and jump in the North West and Yorkshire.

London has a house price to earnings ratio of 8.22, making it one of the least affordable places to live in the country, against a national ratio of 6.55.  

Seven of the ten areas with the lowest house price growth 2023 to 2024 were in the capital, making London the city with the least house price growth this year, according to data from Halifax.

Prices in Ealing, for example, dropped 4.9 per cent, while in Southwark prices dropped 4.8 per cent.

“The high asking price for London properties means house prices have fallen in several boroughs – perhaps a reflection that the relatively high cost of properties is stretching affordability for buyers,” Head of mortgages at Halifax, Amanda Bryden, said.

Overall, the South East lagged behind the rest of the UK, with movement of just 1.8 per cent, compared to 6.3 per cent for the UK overall.

“Much like London, first-time buyers won’t find a bargain here, as the slow growth is likely a consequence of the already-high property prices, relative to the national average,” Bryden said.

House prices in Greater Manchester soar

House prices in Oldham, just outside of Manchester, rose 14.6 per cent this year to £250,546 – growth of £31,951 year on year. In neighbouring Bolton, house prices rose 12.9 per cent to £252,070.

Bryden said the growth in these areas was due to a rebalancing of prices nationally. With more affordable areas like Oldham and Bolton still coming in under the national average, they’re much more attractive to first-time buyers.

London still top of the tree

The value of a house in London still dwarfs the UK’s second city: the average house in London cost £523,000 in July 2024 versus £234,000 in Manchester.

Demand in Slough – famously the site of The Office – also soared, with seven in ten house purchases made by first-time buyers. House prices rose by just under 15 per cent, the second-highest growth in the UK.

Out of the top ten areas with the fastest house price growth this year, none were in major cities.

Read more

House prices rise as mortgage rates ease from Iran war highs

Starmer plans to build up to 12 new towns.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Trending Articles

  • House prices in wealthy London boroughs fall by up to £300,000

  • As it happened: Miners fuel FTSE 100 recovery; oil jumps as Trump claims Strait of Hormuz

  • City law firm sues prominent Emirati business family

  • Amanda Blanc has worked her magic at Aviva

  • As it happened: FTSE 100 rallies after JD Sports drags on blue chips; oil jumps again

More from Morning Wire

  • House prices rise as mortgage rates ease from Iran war highs

    Property
    Starmer plans to build up to 12 new towns.
  • House prices suffer biggest August slump in eight years 

    Property
    Aerial view of colorful residential houses built on a hillside, nestled among green trees, representing housing markets
  • House prices in wealthy London boroughs fall by up to £300,000

    Property
    Waverton Investment Management and London & Capital combined into W1M.
  • London house prices fall again as property slowdown drags on

    Property
    Two people looking at real estate listings in an estate agents window, showcasing properties for sale.
  • House prices slump as Iran war and interest rates hit demand

    Property
    The price paid for first homes has surged 7.1 per cent in a year
  • Would a Burnham premiership deepen the North-South housing divide?

    Property
    Andy Burnham returns to Parliament
  • Trump suspends strikes amid new peace hopes

    Politics
    Donald Trump speaking at press conference podium, addressing media with serious expression, American flags in background
  • Luxury London property developer collapses as housing market slows

    Property
    Person walks past a real estate agents window displaying properties for sale and to let.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook