Value comparison site B.heard targets £4.5m fundraise
An ambitious startup aiming to transform the worlds of customer service and price comparison websites will kick off a funding round tomorrow following its launch last week.
The website, B.heard, wants £4.5m to expand its so-called “value comparison” platform, which compares companies’ levels of service, rather than simply contrasting prices.
It is backed by investment banker turned venture capitalist Tom Teichman, who has previously thrown his weight behind lastminute.com and mergermarket.com.
The website, which launched on 4 November, is also backed by Symvan Capital and advertising guru Sir John Hegarty.