Skip to content
Friday 28 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,792.54
-0.79%
DAX
26,367.24
0.00%
CAC 40
8,319.87
0.00%
STOXX 50
6,424.73
0.00%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 12 July 2016 4:34 am

Voice recognition: The way you speak could be holding you back

By: Will Railton

Add as a preferred source on Google

It isn't just what you say that counts, it’s also the way you say it.

Whether you’re answering questions from the boss or presenting to potential clients, using your voice more effectively is a learnable skill. Indeed, we can change the way we sound to appear more credible, persuasive and promotable.

Think of a time when you heard an announcement in a language you didn’t understand. Perhaps it was at a train station abroad or on a foreign flight. I bet you formed a view about the announcer – whether you liked them, believed them and would trust them. As you didn’t understand exactly what was being said, your view must have been shaped by how they sounded.

It’s the same when you communicate with someone who does speak your language, though the formation of judgements is subconscious. How you say things can have a massive effect on whether your ideas are valued, your plans accepted and your promotion approved.

Read more: How can I get over my fear of public speaking?

It’s not a matter of ditching your accent. It’s about adjusting your pitch, pace, pausing and intonation. Here are four tips to put you on the right path.

Go slow to maximise impact

Speaking more slowly than most people’s usual pace helps underscore the significance of what you have to say, and ensures that your listeners have sufficient time to properly absorb its meaning.

Listen to how slowly the highly persuasive Barack Obama speaks when he is trying to make an important point. It makes him seem more profound, and gives his audience time to absorb the gravity of what he’s saying.

Take a deep breath

When you’re about to start talking take a deep, slow breath.

Draw in the air from your diaphragm, not shallowly from your nose and throat. To practice, put your hand on your navel and instigate the breath from here. You’ll feel instantly refreshed; it’s an exhilarating way to make your point with a positive mindset.

Starting your answer with your lungs full allows you to go for a long time without needing to gasp for additional air. Excessive breathiness can signal that you’re under pressure. When you make a profound point, pause to let it sink in, and take that opportunity to take another slow, deep breath.

Emphasise qualifiers

Try to get the emphasis right in every part of a sentence. The secret is to put emphasis on the “qualifiers”. These are describing words, such as adjectives and adverbs.

If you’re discussing red, green and yellow apples, it sounds better to emphasise the qualifiers as a means of differentiating them, rather than the noun – “apples” – which you’re describing.

Read more: Tips for public speaking from political party conferences

Surprisingly, this emphasis is not typically achieved by simply saying these adjectives louder. Rather, it’s a matter of saying them slightly slower and in a different tone than the rest of the sentence.

Take your voice down at the end of a sentence

The biggest key to sounding impressive is to get the right pitch at the end of each sentence. Unless you’re asking a question, beware the danger of letting your voice drift upwards at the end. This makes you sound uncertain and insecure.

It’s a most unfortunate Aussie export which has taken hold in parts of Britain. On behalf of Australia, I apologise to the world for it – and regard it as my duty to fix it. When you ensure your voice goes down at the end of each sentence, it makes you sound so much more authoritative.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Jobs and Money

Categories

  • Personal Development

Trending Articles

  • Pensioners to hand over bank statements in government benefits crackdown

  • Jamie Carragher: HMRC petitions for Sky Sports star to be declared bankrupt

  • Brewdog founder James Watt hits out at ‘total silence’ over new venture

  • Lloyds Bank and Halifax users unable to use app in latest outage

  • Economists urge Bank of England to halt bond sales as borrowing costs climb

More from Morning Wire

  • The forgotten masterpiece that helped shape the modern English language

    Life&Style
    Woman with closed eyes praying over an open Book of Common Prayer on a bed
  • Just Eat takes UK AI ordering tool across Europe

    Tech
    Private equity giant Prosus will acquire Just Eat Takeaway.com
  • ‘Brilliant and provocative’ columnist and broadcaster Rod Liddle dies aged 66

    Media
    Rod Liddle has died
  • Europe’s Largest Celebration of Irish Culture Arrives in Belfast

    Business Wire
  • Plaud Unveils Plaud One Explorer Edition, the Wearable AI Earbuds Built for the Agent Era

    Business Wire
  • Fanplayr Launches Catalog Intelligence, Transforming Product Catalogs into AI-Ready Product Intelligence

    Business Wire
  • Cloudflare Adds AEO Visibility Dashboard to Its AEO Suite, Showing Brands Whether AI Assistants Are Recommending Them

    Business Wire
  • ‘Good growth in every postcode’ is a woeful catchphrase

    Opinion
    Andy Burnham adjusting his tie, overlooking white cliffs and the sea on a sunny day
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook