The week in brief
Sony in Made in Chelsea stint
Sony will become the first product placement partner for E4’s reality TV show. The deal, brokered by Mediacom and Channel 4, will see six cast members using the Xperia Z1 Compact phone. Channel 4’s Rob Ramsey said: “Xperia Z1 Compact is a perfect PP partner.. The cast are socially active, fun loving and contemporary, making them ideal brand advocates.”
Netflix praises shift to “emotive” marketing
The on-demand internet streaming company has reported sales of over $1bn in the three months to March, adding 4m new customers worldwide. Net income rose to $53m (£31.5m) for the period. The business attributes the boost in revenues to a switch from direct response to more emotive and content-led marketing.
Burger King brings back the Subservient Chicken
Fast-food chain Burger King is resurrecting its Subservient Chicken campaign, 10 years after the giant rooster first hit the internet. The subservientchicken.com website will go live on Wednesday, introducing a new generation to the chicken dressed in garters, who performs tasks typed in by the site’s visitors. The return of the campaign marks the launch of the Chicken Big King.
Hoover airs first UK TV campaign in over 10 years
The vacuum cleaner manufacturer has released its first TV campaign in over a decade to promote its new cordless model. The TV spot, first aired last Friday, was created by Golley Slater and directed by Rob Holder through Wordley.
Lidl first supermarket to hit 10m Facebook fans
The discount supermarket has become the first food retailer to reach 10m fans on the social networking site. According to data from the Socialbakers, Carrefour came in second place with 6.3m fans, followed by Tesco with 4.4m.
Ad of the week
Nando’s has launched its first ever cinema campaign, Campaign reported last week. The three spots, created by 18 Feet & Rising, promote Nando’s Wing Roulette platter of spicy chicken wings. The work, which will also feature online, was directed by the Marquis of Hawaii through Riff Raff.