The week in brief
OMD awarded £21m UK Disney media account
OMD has won Disney’s £21m UK media planning and buying account (part of a wider review into Disney’s business in Europe, the Middle East and Africa). Havas Media will be responsible for local markets in Benelux, France, Italy, Spain and Portugal. Disney’s EMEA incumbent agency Carat is contracted until 30 June, when the 15-year partnership will be terminated.
Sky Bet launches advertising pitch
BSkyB’s gambling platform Sky Bet has launched an advertising pitch, Campaign reported last week. Brothers and Sisters, FCB Inferno and Mcgarrybowen are all pitching for the account.
Burger King launches advertising review
The fast-food chain has kicked off a review of its global advertising account. The £9m UK business is handled by CHI & Partners, which picked up the UK and Ireland creative account in August 2011. Since 2011, Burger King has worked with Mother New York, Starcom, Mindshare and Mcgarrybowen in the US.
Research reveals digital skills gap
A report from The Knowledge Engineers has found only 35 per cent of marcoms and media professionals feel confident delivering digital marketing activity – despite the fact that digital represents over 36 per cent of UK advertising spend. The most important areas for the future of marketing, according to the 1,283 respondents, were content strategy (13 per cent) and integrated strategy (12 per cent).
L-Platform signs up Spotify as brand partner
L-Platform, an online distribution platform for premium music video content, has partnered with Spotify on a concert series (featuring Disclosure and Bombay Bicycle Club). The concerts will be screened on the websites of The Guardian, Time Out and Q Magazine from 15 April through L-Platform’s embeddable website player, L-Player.
Ad of the week
Waitrose has released a new ad using a homegrown carrot to convey the supermarket chain’s culture and values as an employee-owned business. The new 60-second ad (part of a wider campaign from BBH London) was directed by Park Pictures’ Tom Tagholm.