Welcome to the future: You can now order takeaway using your TV
Smart TVs are about to get a little smarter thanks to a new invention being cooked up by Just Eat.
The company is planning to launch an app enabling people to order food through their television.
The app will sync with any mobile phone or iPad connected on the same Wi-Fi network, enabling friends in the same room to place a combined order from different devices.
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Just Eat said the app will enable customers to hook up to their Apple TV and that separate apps for other smart TVs will be launched within the next few months.
The company said the launch is part of an existing pledge to invest £40m in marketing and technology in the UK this year.
Fernando Fanton, chief product and technology officer at Just Eat, said: "The plans we’ve outlined today are all about ensuring JUST EAT delivers a frictionless experience to customers, wherever they are.
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"Working with brands like Apple, Amazon and others, we want our technology to become a permanent feature in our customers' living rooms, as well as in our restaurant partners' offices and kitchens.
Chief executive David Buttress said: "These initiatives in technology and marketing will help ensure that we continue to extend our leadership in each of the markets where we operate, ensuring rapid growth and sustainable profitability for a long time to come."