Skip to content
Friday 14 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE
MorningWire

European business, markets and politics

FTSE 100
10,734.75
-0.35%
DAX
26,476.07
+0.67%
CAC 40
8,639.13
-0.13%
STOXX 50
6,554.47
+0.14%
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
More
GermanyFranceBankingAIEnergyFintechPropertyCapital Markets
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Technology
  • Politics
  • Opinion
  • DE
Tuesday 10 March 2015 5:32 pm

This is why losing Jeremy Clarkson would cost the BBC dearly

By: Sarah Spickernell

Add as a preferred source on Google

Top Gear has proved to be one of the BBC's most popular TV shows ever, bringing in millions of viewers and huge profits in recent years.

Presenter Jeremy Clarkson has been key to its success, but a “fracas” with a producer at the organisation has put his position on the line. The BBC announced this afternoon that he had been suspended after overstepping the mark one too many times. 
 
“Top Gear will not be broadcast this Sunday,” it said in a statement. “The BBC will be making no further comment at this time.”
 
Clarkson's series of controversial remarks culminated in him being given a “final warning” last May, when he used a racist word during filming of the show. He was told he would be sacked if he made “one more offensive remark, anywhere, at any time”.
 
But the BBC is set to lose a lot if Clarkson and his hugely popular show cease to be theirs, and here are some of the main reasons why.

Top Gear and Clarkson – this is what the BBC would lose

A huge money spinner: Top Gear generates enormous profits for BBC Worldwide, at an estimated £20m each year. In 2009, one of its best years, it brought in a revenue of £147.3m, which was higher than any other show. Since then, it has consistently appeared among the most successful shows broadcast by BBC. 
 
A world record for viewers: BBC is well known for its documentaries, but no factual programme has ever managed to reach the viewership of Top Gear. With an estimated 350m people tuning into the show every week, it won the Guinness World Record for most-watched factual TV show of all time. 
 
A programme watched all over the world: Top Gear has dedicated followers in 214 countries worldwide, spanning all the continents.
 
A social following most shows could only dream of: 1.74m people follow Top Gear on Twitter, which is over half a million more than the number of people following Doctor Who (another hugely successful BBC show). Three million are subscribed to the Top Gear YouTube channel and 15m are fans on Facebook.
 
A magazine that isn't dying with the rise of the internet: Top Gear magazine is still going strong with a global circulation of 1.67m people.
 
Extremely popular DVDs and live shows: Top Gear: The Perfect Road Trip was named UK’s best-selling DVD in 2013, and the Top Gear live shows attract an average of 1.5m attendees.
 
A dominant force on BBC iPlayer: An Africa special of the show was requested 3.4m times on the BBC's on-demand service in 2013, making it the most popular iPlayer programme of the year. In fact, out of the 20 most-accessed TV and radio programmes in 2013, 10 belonged to BBC 2's Top Gear. 

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business
  • Media

Related Topics

  • BBC

Trending Articles

  • Revolut takes flight with launch of new airport lounges

  • It’s not just Jason Arday, most of sociology is a scam

  • IT consultant ordered to pay £50,000 after being accused of stealing Soho House members’ personal details

  • Grandparents fund university degrees to avoid inheritance tax net

  • Five-star Mayfair hotel hit with HMRC winding-up petition

More from Morning Wire

  • England semi pulls in 24m on BBC but falls short of Euros final

    Sport Business
    Unfortunately, without the specific content or context of the article, I cant generate an accurate alt text for the image....
  • England 2am World Cup victory smashes records for BBC on iPlayer and website

    Sport Business
    GettyImages 2284822180 showing a significant event or scene related to current general news on a professional business web...
  • Romesh Ranganathan makes it hard to defend the BBC

    Opinion
    Comedian Romesh Ranganathan, smiling slightly, in a studio setting.
  • The BBC shouldn’t push Londoners to accept antisocial phone behaviour 

    Opinion
    Passengers inside a graffiti-covered London Underground train car, some looking at phones, others observing the interior.
  • BBC to broadcast Alexis Ohanian co-founded all-female athletics series Athlos

    Sport Business
    Keely Hodgkinson waves to the crowd at a track and field event, wearing a purple and black athletic top.
  • ‘Scale is survival’: UK broadcasters race to merge as streaming giants squeeze revenues

    Media
    Studios revenue rose three per cent to £893m, driven by an 11 per cent jump in external sales to streaming platforms.
  • World Cup Live Streaming Sites – Best Sportsbooks for World Cup Live Betting

    Betting
    World Cup live streaming coverage with fans watching in a sports bar, featuring national flags and team jerseys
  • Reeves: Burnham will face ‘shocks and challenges’ as Prime Minister

    Politics
    Rachel Reeves delivering a speech at a press event, wearing a navy blazer and standing in front of a backdrop with logos.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • Europe
  • UK & Ireland

Business

  • Markets
  • Banking
  • Technology
  • Energy
  • Property
  • Fintech

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook