Skip to content
Wednesday 19 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,743.35
+0.14%
DAX
26,091.33
-0.14%
CAC 40
8,501.91
-0.09%
STOXX 50
6,444.46
-0.37%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Friday 18 August 2023 8:06 am

Women’s World Cup final: ‘We wouldn’t think twice for the men’ so open pubs early for Lionesses, councils urged

By: Morning Wire reporter

Add as a preferred source on Google
The Lionesses Lift The UEFA Women's Euro Trophy In Victory Celebration For Fans
The Lionesses are playing this Saturday morning in the World Cup (Photo: Getty Images)

Pubs across England are hoping a minister’s letter to councils across England means venues can open early for the World Cup final on Sunday.

4.6m people tuned in on a working day to watch the Lionesses progress to their first World Cup final with the win being the most-watched game of the tournament so far.

England’s women will play Spain at 11am on Sunday in their first World Cup final after beating hosts Australia on Wednesday.

Cabinet minister Michael Gove has written to councils across England to do everything they can to help venues seeking to extend their hours for the game.

In the Telegraph, Tory MP Damian Green, wrote: “We wouldn’t think twice about doing it if the men’s team were playing a World Cup final so let’s do it on Sunday.”

But councils are unable to grant extensions to pubs that failed to apply by August 11 – when England had not even won their quarter-final tie.

Licencing

Pub bosses have warned licensing rules mean some venues will be unable to serve pints or open early for excited fans on the day.

Rules mean the sale of alcohol is widely prohibited before 10am on Sunday, but venues also have specific hours they can be open and serve alcohol depending on individual licences.

A blanket change to licensing hours would require the approval of Parliament, which is in the summer recess and demands for an emergency recall to Westminster have been dismissed.

Read more

Cruyff turn: Starmer allows pubs to stay open for England World Cup game

Getty Images logo with a backdrop of diverse business professionals collaborating energetically in a modern office setting

Instead, government is urging councils and police chiefs to their best to approve extensions.

The levelling up secretary said: “The whole nation is ready to get behind the Lionesses this Sunday in what is England’s biggest game since 1966.

“I’ve asked councils to do everything they can to help pubs get open earlier on Sunday, so people can come together and enjoy a drink before kick-off for this special occasion.”

Pubs call for rule change

Individual pubs can apply for a temporary event notice (TEN) to vary hours, which requires five working days to process, but ministers are urging councils to speed up approvals.

Most pubs are likely to be unable to serve alcohol until 11am, with some being restricted until midday, according to the British Beer and Pub Association (BBPA).

A Local Government Association spokesman said: “[Councils] will be working with partners and vendors to ensure supporters enjoy the match safely and get behind our Lionesses.”

Licensing rules have previously been relaxed by the Home Office for occasions of “exceptional international, national or local significance”.

Chris Jowsey, chief executive officer of Admiral Taverns, which runs more than 1,600 pubs, said: “We urge the prime minister to allow pubs to open at 10am on Sunday to support our Lionesses and bring communities together to cheer on the team.

By David Hughes and Henry Saker-Clark, PA

Read more

Pull an all-nighter for the 1AM England World Cup game at these London pubs

Breaking news event with business professionals discussing important financial updates in a modern conference room.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Politics

Related Topics

  • Football
  • Michael Gove
  • UK Government
  • Women's football

Trending Articles

  • Jobless Banquet: Youth unemployment surge ‘sends Neets to KFC’

  • As it happened: FTSE 100 drops as oil prices rise after Trump makes Hormuz threat

  • US bond market jitters spark UK economy recession warning

  • Amanda Blanc has worked her magic at Aviva

  • City law firm sues prominent Emirati business family

More from Morning Wire

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

    Sport Business
    Getty Images logo with a backdrop of diverse business professionals collaborating energetically in a modern office setting
  • Pull an all-nighter for the 1AM England World Cup game at these London pubs

    Life&Style
    Breaking news event with business professionals discussing important financial updates in a modern conference room.
  • Pubs toast England World Cup victory over Mexico

    Hospitality
    World Cup celebration with cheering fans, colorful flags, and jubilant players on the field during a thrilling match
  • England World Cup final run could see Brits spend extra £250m

    Sport Business
    Breaking news conference with business leaders discussing economic strategies, panelists seated at table with microphones.
  • World Cup: Boost for pubs as Brits set to buy 1m pints during England vs Mexico 

    Hospitality
    Brits celebrating in a pub, raising pints during England vs Mexico World Cup match, highlighting hospitality boost
  • Pubs to pour five million extra pints during England v Norway World Cup clash

    Hospitality
    Exciting World Cup action as players compete energetically on the field, showcasing intense athleticism and global sportsm...
  • Wetherspoon shares dive as pub chain warns on profit again

    Hospitality
    Tim Martin, founder of JD Wetherspoon, speaking and gesturing with an open hand, wearing a blue polo shirt and dark jacket.
  • Young’s pubs score World Cup trading boost

    Hospitality
    Youngs pub bustling with patrons enjoying drinks, cozy interior, and lively atmosphere in a popular neighborhood setting
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook