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Sunday 05 October 2014 11:42 pm  |  Updated:  Friday 07 June 2019 12:01 pm

Yahoo in talks to invest in Snapchat app

By: Kasmira Jefford

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Yahoo is in talks to use part of its war chest from selling down its stake in Alibaba to invest in photo messaging app Snapchat.

The start-up, which was launched in 2011 by three Stanford University students, is in the process of raising a new round of investment valuing it at around $10bn (£6bn).

Yahoo is thought to be investing around $20m as part of the fundraising, according to reports in the Wall Street Journal.

The company landed a $5bn windfall payout after selling part of its stake in Alibaba when the Chinese e-commerce giant floated the earlier this month.

An investment in Snapchat would help the ageing internet portal tap into mobile technology and step up its exposure to a younger audience.

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