Skip to content
Monday 24 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,823.51
+0.06%
DAX
26,109.51
-0.10%
CAC 40
8,476.00
-0.10%
STOXX 50
6,452.06
-0.16%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 29 March 2016 4:25 pm

Zac Goldsmith, Sadiq Khan or Caroline Pidgeon: Why the next mayor of London will be the candidate who puts renters first

By: Jessica Morris

Add as a preferred source on Google

“This election is a referendum on housing”, Sadiq Khan has claimed. He's right – no section of London society has been let down as badly as its legion of renters.

There are problems across the full scale of renting, not least with the dearth of affordable housing.

The capital’s private lettings market is outdated, fragmented and it is the renters who are suffering as a direct result of extortionate fees, rising monthly rents and absentee investor-landlords.

Read more: Bashing landlords won't bring down sky-high rents down

London is attractive to young professional talent because of its diverse range of opportunities, but as the current rental set-up drives talented millennials away, its skills shortage will worsen.

This is quite simply because graduates cannot afford the exorbitant costs associated with living there.

It is therefore imperative that renters are fast-tracked to the top of the political agenda – and this must start with the Mayoral election.

The candidate who promises to make renters’ lives better will win the election – such is the frustration and anger shared by the 1.9m private renters across London.

So what are the solutions?

Sadiq Khan and Zac Goldsmith have recognised the need for change in their respective housing agendas, but there needs to be more of a focus on renting.

Goldsmith in particular needs to be bolder in his stance that technology will be the future of the property industry, forcing agents to raise their game fast.

Convenience and efficiency will undoubtedly prevail in the long-run – it’s what renters are looking for to free them from the inflexible and unforgiving rental process.

process. Lib Dem candidate Caroline Pidgeon is promising to have a real impact on improving the lives of renters by enforcing housing standards and promoting longer tenancies to give tenants security, but I don’t believe the first step should be to interfere with regulations.

Regardless, I urge the next Mayor to tackle housing availability as his or her number one priority.

This month’s Budget did nothing to help tackle the issue in terms of a fresh promise of new properties.

One way of doing this would be for the Mayor to work on lobbying Whitehall to help landlords who are competing to develop land specifically for build-to-let purposes.

Read more: Why this could be an important day for renters

We need a mayor who will deliver the step-change in house building that London needs, not simply sit and watch the situation deteriorate.

The London renting crisis needs to be a priority for the next mayor. A generation of uninspiring politicians have failed to even acknowledge the existence of private tenants across the capital, let alone tackle the deep-rooted issues causing widespread angst and unrest.

The candidate who wins the renter’s vote will be the person who moves with pace and conviction to give a fair deal to London’s forgotten renters – and the one who will be celebrating come 5th May.

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • News

Categories

  • Business

Related Topics

  • London business

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Amazon says it buys books in bulk to ‘improve products’

  • House prices in wealthy London boroughs fall by up to £300,000

  • HMRC mansion tax inspectors to target homes for property valuations

More from Morning Wire

  • West Ham: Staveley receives Sadiq Khan encouragement to buy London Stadium

    Sport Business
    Low-angle view of a football stadium from the pitch, showing the corner marking and empty seats under a blue sky
  • Burnham to hand mayors power to overrule local councils’ planning decisions

    Politics
    Andy Burnham speaking at a press conference, wearing a suit and tie, addressing current political issues in Manchester.
  • No 10 backs ‘vertical drinking’ in Soho pubs

    Hospitality
    Pub-goers 'vertical drinking'.
  • Why did Pinterest choose Oxford Street for its new HQ?

    Opinion
    Gregory Owens and Sadiq Khan, London Mayor, stand smiling in a gallery with various framed images.
  • PwC’s Embankment HQ to get major makeover ahead of Canary Wharf move

    Property
    Architectural rendering of a modern building with a curved roof, balconies, and a landscaped terrace with city skyline views.
  • Row erupts over Tory plan to stop Soho pub goers standing up 

    Hospitality
    Bustling Soho street scene with vibrant storefronts, diverse pedestrians, and iconic London architecture under clear skies
  • Beware the AI holiday let

    Opinion
    Holiday let house with slate roof, dormer windows, and a TO LET sign in the foreground.
  • Andy Burnham to ‘go further’ in business rates reform

    Politics
    Andy Burnham smiling and holding a pint of beer and a smartphone in a pub setting
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook