Skip to content
Monday 24 August 2026London --:--Frankfurt --:--Zurich --:--
NewslettersSearchEN · DE · FR
MorningWire

European business, markets and politics

FTSE 100
10,816.56
+0.64%
DAX
26,136.56
+0.59%
CAC 40
8,484.43
+0.37%
STOXX 50
6,462.22
+0.63%
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
More
GermanyFranceEU InstitutionsCompetitionPublic AffairsBankingTechnologyEnergy
  • Germany
  • France
  • Europe
  • Markets
  • Business
  • Economy
  • Regulation
  • Politics
  • Opinion
  • DE
Tuesday 02 February 2016 2:20 pm

Olympics to remain free-to-air on the BBC until 2024 after broadcaster strikes deal with Discovery Communications

By: Joe Hall

Add as a preferred source on Google

The Olympics will remain free-to-air in the UK until 2024 after the BBC struck an agreement with Discovery Communications.

Eurosport parent company Discovery bought the exclusive European broadcast rights to the Olympic Games in the 2018-2024 period for £920m last year.

But British viewers will not need to subscribe to the satellite channel after the BBC agreed to sub-license the rights for the 2022 Winter Olympics and 2024 Olympics.

Read more: BBC Sport coverage could shrink after £35m budget cut

In turn, Discovery will sub-licence the TV rights to the next two Games from the BBC.

"The BBC prides itself on bringing the biggest sporting moments to the public," said BBC Director-General Tony Hall.

"For many, the BBC has been their stadium for Olympic coverage. It is an event that unites the nation like no other. I'm delighted that through our new partnership with Discovery, the BBC will continue to carry the torch for great sporting coverage right through to the 2024 Games.

"While the BBC has had to take some tough financial decisions, this partnership underlines our commitment to making world-class sport available to all."

Share this article

  • Facebook
  • X
  • LinkedIn
  • WhatsApp
  • Email

Similarly tagged content:

Sections

  • Life&Style

Categories

  • Sport

Trending Articles

  • Can debt-ridden Morrisons become a Big Four supermarket again?

  • Ratcliffe’s Ineos saves Runcorn plant

  • Mike Ashley’s Frasers offers to pay personal shoppers in Harvey Nichols takeover

  • Burnham predicted to raise taxes for ‘fundamental’ cost of living support

  • Amazon says it buys books in bulk to ‘improve products’

More from Morning Wire

  • South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf

    Sport Business
    Rugby player in green jersey with Pic n Pay 13 shaking hands with a smiling man in a suit and tie
  • How sevens and Olympics can be commercial rugby lifeline

    Sport Business
    Smiling athlete in white jacket holding a gold medal, reaching out to cheering fans in a stadium.
  • India’s £300m Commonwealth Games dress rehearsal for 2036 Olympics

    Sport Business
    Indian athlete in blue tracksuit receives a white scroll from a woman in a green traditional dress, flanked by two men in ...
  • Paramount-Warner Bros deal faces ‘sufficient competition’, says CMA

    Media
    Paramount, Netflix, Warner logos; media giants intensifying streaming competition and strategic industry shifts
  • Tour de France Femmes: World famous cycling race plunged into bra row

    Sport Business
    Tour de France Femmes avec Zwift banners promoting the Grand Départ in Great Britain 2027
  • Ex-UK minister Robertson rubbishes Ukrainian claims he aided Russia’s Olympic return

    Sport Business
    Sir Hugh Robertson, British Olympic Association, wearing a poppy and name tag, at an event
  • What Burnham’s Sporting Events Bill means for brands and media owners

    Sport Business
    Andy Burnham, Mayor of Greater Manchester, in glasses, showing enthusiasm at a sporting event.
  • BBC to broadcast Alexis Ohanian co-founded all-female athletics series Athlos

    Sport Business
    Keely Hodgkinson waves to the crowd at a track and field event, wearing a purple and black athletic top.
MorningWire

Independent European business, markets and political news for decision-makers.

Morning Briefing

Europe

  • Germany
  • France
  • EU Institutions
  • Europe

Business

  • Markets
  • Business
  • Economy
  • Regulation
  • Competition
  • Public Affairs

Editorial

  • Opinion
  • Editorial Policy
  • Corrections
  • Contact

Company

  • About Morning Wire
  • Privacy Policy
  • Terms of Use
  • Cookie Policy
© 2026 Morning Wire Ltd · Published by Morning Wire Media, Bahnhofstrasse 65, 8001 Zürich, Switzerland
Privacy · Terms · Cookies · Facebook