Budweiser has filed to change its name to “America” this summer
Call it an act of patriotism, or just a very dedicated marketing campaign – either way the American beer maker Budweiser has filed for permission to change its name this summer… to the word "America".
As a tie-in with the US presidential elections, the beer brand is looking to change its name to America for a full seven months, running through to the end of the November election cycle.
The company will also pepper its cans with the phrases "Liberty and Justice for All" and "Indivisible Since 1776" if the label which has been filed by Anheuser-Busch InBev goes gets approval from the Alcohol and Tobacco Tax and Trade Bureau, according to AdAge.
Budweiser has gone to great lengths to mimic the typeface of its normal cans to incorporate the new name.
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"We thought nothing was more iconic than Budweiser and nothing was more iconic than America," says Tosh Hall, creative director at the can’s branding firm JKR, reported the Washington Post.
Budweiser has released special edition summer cans featuring images such as the American flag and the Statue of Liberty since 2011.